Dana Tomic Hughes / Yellowtrace Interview in Elle Decor Italia

Elle Decor Italia February 2015 Cover.

Elle Decor Italia February 2015. Dana Tomic Hughes, selected “amongst the most important influencers in the design online world”, providing comment about the importance of social channels and digital media. Click on image to see the full article. Elle Decor Italia February 2015. Dana Tomic Hughes, selected “amongst the most important influencers in the design online world”, providing comment about the importance of social channels and digital media. Click on image to see the full article.

Elle Decor Italia Interview: “The Passions of Dana Tomic Hughes. From local blogger to an international influencer.” Click on image to see the article Elle Decor Italia Interview: “The Passions of Dana Tomic Hughes. From local blogger to an international influencer.” Click on image to see the article

I was asked to draw an "Identikit" of a Yellowtracer for Elle Decor Italia. This is what I imagine you guys to look like - notice the big hearts and plenty of style. Such cool cats xx

Elle Decor Italia February 2015, Special Cover.

Last December, I was approached by one of my all time favourite magazines, Elle Decor Italia, who were set to celebrate an impressive One Million Facebook Fans. They were taking this opportunity to discuss the spreading of design in the online communities for their upcoming issue. Yellowtrace was selected “amongst the most important influencers in the design online world” (their words), and I was asked to provide a comment for the print issue about the importance of social channels and digital media in today’s world. In addition, I did an online interview for elledecor.it in which we discuss the role of the web for the contemporary designers, and how “Yellowtrace has grown from a local blog to an award-winning international publication”. (ok, big breaths…)

I can safely say I almost lost feeling in my legs when I saw both interviews earlier this week, and saw my mug amongst the most important designers and design figures in the world who are regularly featured in Elle Decor Italia. Words cannot express how significant this recognition is for Yellowtrace, particularly as it comes from one of the world’s most respected magazine I personally hold so dear to my heart.

Running a site like Yellowtrace takes an extraordinary amount of work and dedication. It is a massive, relentless commitment, and recognition like this fuels Team Yellowtrace to continue to only get better. Thank you Laure Ghisellini & Elle Decor Italia for this incredible boost, and thank You, dearest Yellowtracers, for your ongoing support.

Love always,
Dana Tomic Hughes, aka Mama Yellowtrace xx

Download the full Elle Decor Italia print article here.
Read the interview on elledecor.it here.
See more Yellowtrace Press here.

[Images courtesy of Elle Decor Italia. Portrait of Dana Tomic Hughes by Nick Hughes.]