An Idyllic Piazza: Venroy Opens in Byron Bay.

Australian leisurewear label, Venroy, has announced the opening of their seventh store, located in Byron Bay. Like all Venroy stores, the interior is designed to be transportive, taking the customer on a journey to aspirational destinations around the globe. For the latest outpost, the architectural and philosophical pillars of a traditional Italian Piazza have been adapted into a contemporary retail setting. Inspired by the Byron way of life and their renowned community spirit, the Venroy Piazza offers a marketplace to gather and rest.

Designed in collaboration with long-time in-house architect, Sarah I’Anson, the Piazzas of Rome and their eternal water fountains were fundamental sources of inspiration for the design. Elliptical arches anchored by travertine clad pillars were designed to zone and frame pockets of activity. The monolithic custom benches, reminiscent of public seating, aim to encourage casual gatherings within the space.

Venroy aims to evoke a sense of familiarity across each store, through a consistent curation of natural materials and an understated neutral palette. The natural ageing of materials is purposefully embraced to install warmth and character over time.

Travertine envelopes the floors and seven anchoring columns. Merchandising elements, including hang rails, display shelves and a point-of-sale counter, are custom metal works made of stainless steel that create contemporary inclusions within the space. Furniture and objects have been sourced both locally and from around the globe to create a unique sense of place.

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Sourced pieces lean into the brand’s Italian heritage, including accents such as a one-off Murano glass wall sconce, a white Nesso 1960s inspired lamp and a 1960s Cristal wall mirror. The Mantila sofa set is another ode to a relaxed Italian lifestyle, distinguished by the ancient memory of covering furniture in holiday houses during the long winter months.

The water fountain, at the heart of the store offers a blank canvas for future activations and collaborations with like-minded brand partners. The counter features a long steel trough with dual spouts, introducing the element of water into the Venroy store concept for the first time and reimagining the role of a traditional retailer.

For Byron Bay, Venroy has partnered with EMAC Constructions to become the first fashion retailer in Australia to completely offset their factory and operations for the project. A green council member and carbon neutral company, EMAC uses sustainable and ethically responsible materials and processes.

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[Images courtesy of Venroy. Photography by Tom Ross.]