TSAR Carpets Introduces Hand-Tufted Rug Collection, Forma.

Forma campaign imagery. Styling by Nat Turnbull. Photography by Lillie Thompson.

An Australian-owned company with a global outlook, TSAR Carpets has unveiled the new Forma Collection, an expansive series of high concept, hand-tufted floor coverings.

Featuring never-before-seen textures, colour combinations and inspired patterns, the collection explores the themes of energy and optimism — blurring the lines of applied design and fine art. The investigation of organic motifs; meticulous textures and fibre combinations; new layering techniques; and seamless gradient transitions by TSAR Carpets’ in-house team of talented designers has resulted in a mesmerising collection teeming with a playful expression.

“The goal was to create designs that exemplify and embody the dawn of a new beginning,” says Teresa Ceberek, TSAR Carpets Design Manager. “The word ‘forma’ is a playful nod to the imaginative and uplifting shapes in each of the rug’s patterns, as well as the abstract silhouettes of the rugs themselves.”

Clockwise from top left: Origin in Natural, Zara in Heather, Kinsey in Slate and Yin in Violet (above).

The collection was designed over the last twelve months during COVID-19 lockdown — a time in which each member of the design team found themselves going on solitary daily walks around their respective neighbourhoods. These moments of meditative excursion inspired the collection’s incorporation of natural textures and patterns, including cracked earth formations and moss growing on rocks.

“Mixing natural references and surreal compositions is a direct reflection of our collective headspace at the time of the collection’s conception,” says Ceberek.

In addition to being the largest TSAR Carpets collection to date, Forma also represents the first time the company has employed refined fading techniques to achieve new gradients. It is also the first time TSAR has utilised ribbon yarn as a material to create sculptural dimensions.

“The never before seen textures, patterns and fibre combinations push the limits of virtuosic hand-tufted rug manufacturing,” says Ceberek.

Exceptionally durable, each rug found in the Collection is hand-tufted from the finest grade 100% New Zealand wool, undyed wool, Tencel, ribbon yarn, and Lurex – a type of shiny, light-reflecting yarn with metallic properties.

The collection is available in 25 patterns and colourwayßs, and specification, colours and design scale can also be altered to suit any project. Forma is available from this month, sold exclusively at TSAR’s studios in Melbourne, Sydney, New York, London and Shanghai. For more information, visit tsarcarpets.com/forma.

Top: Cleo Rug Detail. Above: Bean Rug Detail.

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[Images courtesy of TSAR Carpets.]