Tom Skeehan and the team at SKEEHAN’s Canberra based studio. “As we grow, we’re creating a new collaborative studio model – bringing in experts who have knowledge of a specific design problem, project, or a new industry altogether. It’s this unique process of building a team around a brief that allows us to delve deep into each project, taking the time to consider the materials, story and purpose at every design stage”, says Tom. Award-winning Canberra-based industrial designer Tom Skeehan has shared with us a total brand overhaul for his eponymous multi-disciplinary studio SKEEHAN which dropped this week, including a new company logo, website and products. Creative agency Inklab was chosen to lead the rebrand who’s response celebrates SKEEHAN’s collaborative business approach and multidisciplinary design process.Tom established his studio in 2011, with SKEEHAN now encompassing a dedicated, close-knit team of research and design experts who offer end-to-end design services with the user in mind.“I’m feeling very proud of the new identity,” says Tom and for a good reason too – the new look is polished yet approachable, sophisticated yet authentic and relatable, much like SKEEHAN’s work.The team describe themselves as problem solvers at heart – one that relishes in the collaborative design process. “Through our close and honest partnerships with local researchers, designers and manufacturers; we create thoughtful products, spaces and experiences; each uniquely tailored to the people and environments they are intended for.” Skeehan Rebrand Australian Design Yellowtrace 12 Skeehan Rebrand Australian Design Yellowtrace 13 Skeehan Design Approach Rebrand Australian Design Yellowtrace 14 Skeehan Rebrand Australian Design Yellowtrace Skeehan Rebrand Australian Design Yellowtrace 10 Skeehan Nave Ottoman Yellowtrace 02 Skeehan Rebrand Australian Design Yellowtrace 11 Skeehan Rebrand Australian Design Yellowtrace 09 Skeehan Rebrand Australian Design Yellowtrace 05 Skeehan Rebrand Australian Design Yellowtrace 02 Skeehan Rebrand Australian Design Yellowtrace 06 Skeehan Rebrand Australian Design Yellowtrace 08 Skeehan Design Approach Rebrand Australian Design Yellowtrace 17 Skeehan Design Approach Rebrand Australian Design Yellowtrace 18 Skeehan Tom Skeehan Australian Industrial Designer Yellowtrace 19 This rebrand coincides with a new commercial collection designed for Stylecraft, the Nave Modular, designed to be scaled to any project, created for but not limited to ABW environments. The collection continues material and upholstery details from the existing Nave range which includes an extensive family of products such as the armchairs, tall and regular lounges, tables, shelves and stools.Tom is heavily involved in the local design community, having participated and contributed to several group shows here and overseas too – you may remember him from his participation at Milan Design Week with all three editions of Local Design‘s Local Milan.Stay tuned for more from Tom and his fantastic Australian design company on Yellowtrace soon. In the meantime, learn more about SKEEHAN by visiting skeehan.com.au. SKEEHAN’s brand new Nave Ottoman Collection. This Yellowtrace Promotion is proudly supported by SKEEHAN. Like everything we do, our partner content is carefully curated to maintain utmost relevance to our readers. Thank you for supporting the brands that support Yellowtrace. [Images courtesy of SKEEHAN.] Share the love:FacebookTwitterLinkedInEmailPinterest Leave a Reply Cancel ReplyYour email address will not be published.CommentName* Email* Website Δ