Tigmi Trading Rug Collection Shot Inside Studio KO’s Villa E in Morocco.

Byron Bay-based rug purveyor Tigmi Trading dispatched to Morocco to shoot their latest collection, with Studio KO‘s magnificent Villa E serving as the set. The collaboration represents a true intersection of bohemian inspiration and design across cultures, from Australia to North Africa.

The latest collection of Berber rugs features a mix of contemporary and vintage pieces that honour the traditions of the Berber tribes. Villa E combines contemporary minimalism with the earthy tones and textures of Morocco, the architectural language of which was perfect to display the collection. Its tall ceilings, textured rendered walls, and full height windows are dramatic in scale and impressive in their precise simplicity; the ideal complement to Tigmi’s textured, patterned rugs.

The setting seamlessly combines traditional tribal elements, such as vintage pots and ceramics, with staple bohemian furnishings such as a suspended rattan egg chair. If you ignore the Moroccan mountain views (which is hard because they’re quite breathtaking), the styling would be at home in any beachside Byron Bay home.

Related: Villa E in Morocco by Studio KO.

The fortress-like exterior of Villa E is just as distinctive as its design, with towering, earthy red walls made from locally sourced Oika stone. Rugs patterned in complementary shades of deep pink look right at home draped over an outer wall, and laid across the paved tiles of an outdoor seating nook.

Founder Danielle McEwan built Tigmi on the basis of harbouring authentic relationships with artisanal craftsmen and suppliers. The way in which Villa E poetically blends into its surrounding landscape made it an ideal fit to display the collection.

“The work of Studio KO initiates a response of simple and quiet modernism whilst always honouring the culture, landscape and history of the surroundings. I have long been a fan of their work and was thrilled to be able to present this collection within this incredible environment,” she says.

Related: Villa E In Morocco By Studio KO.

[Images courtesy of Tigmi Trading. Photography by Alicia Taylor.]