Video // “The Sound of COS” by Lernert Engelberts & Sander Plug.

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Swedish retailer COS has teamed up with Dutch artists Lernert Engelberts and Sander Plug to create a unique little film that showcases their Autumn/Winter 2014 collection in an unexpected way. The Amsterdam-based duo were inspired by the work of Foley artists – behind-the-scenes geniuses that recreate ambient sounds, from the everyday to the extraordinary, within films and TV. Lernert and Sander use pieces from the new COS collection, as well as a range of fun items, to soundtrack the antics of two models dressed in COS clothing.

As we’re paying heightened attention to the pop of the button, the zip of the jacket and the jingle of keys in a purse, our eyes are drawn to the clothing in all its lovely detail. Such a sharp and clever way of presenting a new collection, been perfectly executed by the two experimental Dutch artists. Mind = blown!

Related Posts: Video // Everyday Excellence Installation: COS X PATTERNITY.

[Images & video courtesy of COS / Designed by Lernert Engelberts and Sander Plug / Art directed by Fantastic Man co-founders Jop van Bennekom and Gert Jonkers / Styled by Hannes Hetta.]