Illuminated New Campaign by LZF Lamps

I-Club Lamp. 'Julie never gets back home before six in the morning. She lives alone. I perceive that she is tired as she has been driving all night. Julie doesn’t want to make any noises that might wake up Nelson. She lives alone, with Nelson. She gets undressed in silence.'

Cervantes Lamp. 'Nelson’s armchair is empty. Nelson’s not home. He is never home when Julie gets in. Just for once she would love to find him there waiting for her, even if he was asleep. Once again, Julie does not want to sleep in her bed, yet instead, she sleeps in the living room while dreaming of blue birds. All women who sleep with one leg uncovered dream of blue birds; I read it in a book called Animal Life.'

Air Lamp. 'Nelson will get home and he won't kiss her today, either. He’ll caress her hair, that’s all. Julie will read off the list of her passengers from the cab last night, including the two lovers she drove to a nearby hotel, and who wouldn’t stop kissing. Nelson won’t answer; he never does. The radio broadcaster will remind them that it rained all night and will announce the President’s agenda for today, Thursday.'

CERVANTES SUSPENSION / CEILING LAMP.

Carambola Suspension & Table Lamp. 'Soon she'll wake up. She’ll go back to her room and she’ll make a call, and Nelson will pick up from somewhere in the city. She’ll ask him to come home and she’ll get dressed as if she were going out again. I’m sure Julie and Nelson must be siblings, because I’ve never seen them kiss on the lips.'

Link Chain Lamp. 'Soon she'll wake up. She’ll go back to her room and she’ll make a call, and Nelson will pick up from somewhere in the city. She’ll ask him to come home and she’ll get dressed as if she were going out again. I’m sure Julie and Nelson must be siblings, because I’ve never seen them kiss on the lips.'

New Wave Lamp. 'Nelson will get home and he won't kiss her today, either. He’ll caress her hair, that’s all. Julie will read off the list of her passengers from the cab last night, including the two lovers she drove to a nearby hotel, and who wouldn’t stop kissing. Nelson won’t answer; he never does. The radio broadcaster will remind them that it rained all night and will announce the President’s agenda for today, Thursday.'

LZF Lamps’ inventive 2016 campaign, Telling Tales, features a collection of stories where the lamps support and illuminate the lives of the 1950s characters. Inspired by the work of American painter, Edward Hopper, Valencia-based Masquespacio studio suggested that the images of the campaign, conceived and directed by Marivi Calvo, bear the same rusty colour scheme and rich, stylised tone as the artwork. Meanwhile, Alfred Hitchcock’s 1954 film, Rear Window, became the starting point for the campaign’s images, photographed by Maria Mira and Cualiti Photo Studio, to resemble still frames from a film. Through the words of writer and novelist, Grassa Toro, that accompany the campaign, these glimpses into the private world of the characters don’t reveal their full story, but are merely snapshots, as if a spectator is catching glimpses of them from a distance.

The campaign’s prop and costume designer, Rocio Pastor, placed the two characters, Julie and Nelson within moody mid-century modern furnishings such as Eero Saarinen’s Womb chair (Knoll, 1948) and vintage-inspired Marshall speaker cabinet, while dressing them in beautifully detailed garments.

Throughout all the images and stories, the gentle glow of the LZF Lamps, such as their New Wave suspension and Air MG table lamps, becomes the focal point around which the story revolves around.

LZF Lamps are available in Australia from KE-ZU.