Taxonomy of Design is a recently launched digital compendium of Aesop‘s signature stores which pays tribute to the creative processes, materials and features that distinguish Aesop spaces, and to the designers and architects with whom the brand collaborates. This archive is intended not only to document the creation of Aesop stores but also to celebrate a unique approach to retail architecture and design that is respectful of community, culture and history.

From the very beginning, Aesop have understood the value of design and have managed to build a covetable world-wide brand by exploring and utilising every aspect of design excellence to their advantage. Their stores are their ultimate brand extension and fine examples of interior branding at it’s best.

Aesop was established in Melbourne in 1987 with a quest to create a range of superlative products for the skin, hair and body. The brand values all human endeavours undertaken with intellectual rigour, vision, and a nod to the whimsical.

 

Revisit more Aesop projects on Yellowtrace here.

 

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[Images courtesy of Aesop.]

 

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