Check out this Taiwan Noodle House restaurant in Beijing designed by Golucci. This is a fantastic example of interior branding in action – contemporary design meets classics images of traditional noodle houses in a striking interior. The “bowl wall” (try saying that fast three times in a row!) is an absolute show stopper. I am also in love with the idea of having chopsticks turned into wind chimes. Gorgeous. And extremely clever. AND labour intensive…

Hats off Golucci.


[Images via Contemporist.]

4 Responses

  1. Kate Daly

    Ever since I had kids all I can think about when I see design like this is – gorgeous but who will clean it and how long will it take? Oh the dust and grime that will collect on those beauties! Boring but true.

    Reply

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