Halleroed Usm Shanghai Showroom Photo Jonathan Leijonhufvud Yellowtrace

Take a Showroom and Make it a Home: USM Shanghai by Halleroed.

It’s safe to say everyone is very familiar with IKEA’s super clever business model of aspirational home displays. Well the Swedes have done it again, and this time it’s a serious step up from IKEA. For USM’s private showroom in...
Four Unique Coffee Shops Curated By Yellowtrace

Four Unique Coffee Shops to Break Your Doom Scroll.

Ever walked into a coffee shop on the other side of the world and had the eerie feeling you’ve been there before? No longer just the hallmarks of Starbucks, homogeneous designed cafes can be found all over the world—yet these venues...
Muselab Luire Jewellery Store Ahmedabad Photo Ishita Sitwala Yellowtrace

An Eye Catching Jewellery Boutique in Ahmedabad by Muselab.

This flagship jewellery boutique in Ahmedabad by Muselab is like no other—at least not in a 500m radius. With at least four similar type-stores on the street, the studio had to create an eye-catching space unlike its competition....