SEM Showroom Opens in Milan | Yellowtrace

SEM Showroom Opens in Milan.

After making a debut at Milan Design Week 2018, Milanese brand SEM (Spotti Edizioni Milano) has opened its first ever showroom. Subtly divided with hanging canvases by Kvadrat, the 250 sqm interior is both a sales and exhibition space....
Bally Showroom in Milan by storagemilano | Yellowtrace

Bally Showroom in Milan by storagemilano.

There is definitely no shortage of smokin’ hot fashion-retail action in Milan, and Bally’s newest outpost by storagemilano is set to become another must-see destination. All in the name of research, of course! Set within the...
MILANTRACE 2018 Digital Report | Yellowtrace

Milantrace 2018 Digital Report Out Now.

You guys! WE DID IT!! Our coveted MILANTRACE 2018 Digital Report is out now and available for purchase. Highly curated, fiercely independent, democratic, no bullshit and free from advertising, MILANTRACE 2018 Digital Report is filled...
Yellowtrace Presents Video Highlights from Salone del Mobile 2018 | #Milantrace2018

Best New Furniture & Stands at Salone del Mobile 2018.

It can never be overstated what an enormous task it is to report on the highlights from Salone del Mobile 2018. The sheer epicness of the Rho Fiera fairground is mind-boggling. From its 24 halls, thousands of mega-brands and their epic...