Natsumi Zama's 2 to 3 Collection | Yellowtrace

Natsumi Zama’s 2→3 Fashion Collection.

Japan-born London-based young womenswear designer Natsumi Zama holds a BA Honours in Fashion Design and Technology from London College of Fashion. Since graduating in 2009 Zama has launched her own fashion label while working as a...
The Standard Copenhagen by GamFratesi | Yellowtrace

The Standard by GamFratesi // Copenhagen, Denmark.

The Standard in Copenhagen is the latest venture by renowned Danish ”gastronomic entrepreneur” Claus Meyer, with world famous jazz musician, Niels Lan Doky. Together with the Danish-Italian design duo, GamFratesi, they recently set out...

As Good As New pop-up shop by i29 // Amsterdam.

Well isn't this just a little bit clever? You're looking at a pop-up shop for a second hand Dutch furniture brand As Good As New. Located in one of Amsterdam's super-cool fashion stores SPRMRKT (who's owner clearly isn't a fan of vowels),...

Helga Steppan.

Just the the other day, I received a little correction message on yellowtrace's facebook wall to say that one of the images I had in my Visual Diary album was incorrectly labelled. What? I know - shocking! Yes, I made a mistake. I really...