Pattern Studio Nagnata Byron Bay Fashion Retail Photo Tom Ross Yellowtrace

A Maverick Spirit: Nagnata Byron Bay by Pattern Studio.

Pattern Studio unveils the debut flagship for Australian label Nagnata, located in Byron Bay’s newest fashion precinct, Jonson Lane. The brand’s rebellious inclinations prompted Pattern to look toward creatives such as the Hungarian...
Pattern Studio Deiji Byron Bay Fashion Retail Yellowtrace

A Peculiar Beauty: Deiji Studios Byron Bay by Pattern Studio.

Pattern Studio’s scheme for Deiji's debut flagship in Byron Bay seeks to create harmony and cohesion through a careful balance of slightly peculiar individual elements. Like an orchestra of obscure instruments, this store aims to create...
Amo Stone Island Chicago Fashion Retail Photo Marco Cappelletti Courtesy Oma Amo Yellowtrace

New Retail Direction: Stone Island Chicago by AMO.

Dutch research studio AMO debuted a new retail identity for Italian fashion label Stone Island at their first Chicago store. The altar-like space reflects the brand’s approach to product design and experimentation with materiality. AMO...
Fon Studio Alumni Chengdu Fashion Retail Interior Design Yellowtrace

Casual but Sharp: ALUMNI Chengdu by FON Studio.

Situated in China’s Sichuan province among Chengdu’s 1906 Creative Park, a patchwork of heritage and youth cultural attractions lies within FON Studio’s latest retail project for ALUMNI. Attracted by the mirage of history and the...
Uchronia Studio Sonia Rykiel Pop Up Paris Photo Felix Dol Maillot Yellowtrace

Sonia Rykiel Pop up in Paris by Uchronia.

Parisian fashion house Sonia Rykiel has collaborated with Uchronia in a daring pop-up store on the city of light’s right bank. Working alongside creative director Léa Sebban, the architectural collective has reinvented the French...