klee klee Fashion Store in Shanghai by AIM Architecture | Yellowtrace

klee klee Fashion Store in Shanghai by AIM Architecture.

Taking its name from Tibetan phrase for ‘slow down’, klee klee is an exploration of minimalism and low-impact production that results in high-impact design. AIM Architecture's concept for this clothing store in Shanghai plays on the...
HARMAY Beauty Store in Shanghai, China by AIM Architecture | Yellowtrace

HARMAY Beauty Store in Shanghai, China by AIM Architecture.

Peeling new-age shoppers away from the convenience of the online world and into a physical store can be a modern-day feat. This is precisely the motivation behind the arrival of Harmay, located in the Former French Concession in Shanghai,...
INSIDE World Interior of the Year 2017 Shortlist | Yellowtrace

INSIDE World Interior of the Year 2017 Shortlist.

INSIDE World Festival of Interiors has recently announced that a shortlist of 78 projects will compete to be crowned World Interior of the Year 2017. Here is a selection of our favourite projects from INSIDE World Interior of the Year...
#StoriesOnDesignByYellowtrace: The Art of Retail Pop-Ups.

Stories On Design // The Art of Retail Pop-Ups.

The retail scene has changed dramatically in the last few years. The GFC, internet shopping and sky rocketing rents have left a permanent mark on retailers around the world. With the rise of small business and a proliferation of emerging...