Halleroed Usm Shanghai Showroom Photo Jonathan Leijonhufvud Yellowtrace

Take a Showroom and Make it a Home: USM Shanghai by Halleroed.

It’s safe to say everyone is very familiar with IKEA’s super clever business model of aspirational home displays. Well the Swedes have done it again, and this time it’s a serious step up from IKEA. For USM’s private showroom in...
Halleroed Axel Arigato Paris Flagship Retail Interiors Travertine Yellowtrace

Axel Arigato’s New Paris Flagship by Halleröd.

As a digitally native business, Axel Arigato stores disrupt the typical retail model, designed to forge real connections with customers by inviting them into a unique experience of the world of the brand. In collaboration with...
Stockholm Design Week 2020 Highlights Yellowtrace

Highlights From Stockholm Design Week & Furniture Fair 2020.

Scandinavia’s high standards of craftsmanship and design were once again the hero of Stockholm Design Week & Furniture Fair 2020. While the fair itself cannot rival Milan, Cologne or Paris in scale, what it lacks in size it makes up for...
New York Office By Christian Hallerod Yellowtrace

New York Office by Halleröd.

Stockholm-based design practice Halleröd turn their attention to commercial interiors for this slick office project in New York, creating a character-filled interior with bold blue motifs ranging in tone and intensity. Timber paneling...
Toteme Boutique Stockholm By Halleroed Yellowtrace

Toteme Boutique in Stockholm by Christian Halleröd.

For their first ever flagship store, cult fashion brand Toteme turned to Swedish designer Christian Halleröd, who has somewhat of a cult following of his own. The fast-growing fashion brand was originally launched in New York, but now...
Return of Glass Block Architecture Trend, Curated by Yellowtrace.

Bricks Decoded: The Return of Glass Blocks.

Go on. Admit it. The thought of glass blocks probably makes you shudder. Unless you fall into the 5%* category of new generation designers who have already embraced the potential of this highly misunderstood and marginalised building...