HARMAY Beauty Store in Shanghai, China by AIM Architecture.Peeling new-age shoppers away from the convenience of the online world and into a physical store can be a modern-day feat. This is precisely the motivation behind the arrival of Harmay, located in the Former French Concession in Shanghai,...
Stories On Design // Hospitality & Event Pop-Ups.Gone are the days when Event Pop-Ups were simply clever PR stunts or an excuse for mediocre premises that have been knocked up by someone’s handy uncle who can cunningly transform Bunning’s chipboard into bench seats. Add a coupla...
Minimalist Live-Work Space in Greater London, UK by Jonathan Tuckey Design.Designed by Jonathan Tuckey, one of UK’s leading advocates for remodelling and radically transforming old buildings for modern use, comes a live-work space for Egg fashion boutique. The white glazed bathroom with a bespoke wooden...
Oscar Wylee’s New Store in Melbourne Central by DesignOffice.DesignOffice's design response for Oscar Wylee's new store is anchored in an understanding of the brand, their eyewear, and the way people shop for...
Interview: New York-Based Australian Photographer Brooke Holm.Brooke Holm is one fair dinkum decent sheila who's work has graced the pages of Yellowtrace many a time. The way this young woman has accidentally discovered and subsequently pursued her photography career is nothing short of...
Stories On Design // Modern Arches.Today’s Story is dedicated to one of architecture’s most fundamental elements, the one present in its very nomenclature: The Arch. Perhaps you would have noticed the resurgence of Arches in many modern projects, from architecture...
Yellowtrace Spotlight // August 2017.Well hello there, good lookin', and welcome to the August 2017 edition of Yellowtrace Spotlight. As we eagerly anticipate the first day of Spring tomorrow (woohoo!), you can catch up on a few international retail, hospitality &...
Tait’s New Melbourne Flagship Opens in Fitzroy.With the opening of their new flagship store in Melbourne, Tait establishes a new visual and design language to complete the outdoor living...
Retail Store With an Indoor Garden in São Paulo, Brazil by Vão Arquitetura.Retail spaces for fashion are about negotiating existing visual references in the form of an aesthetic that celebrates the brand as well as its customers. In a world of competing pop-up stores and online shopping, the approach to retail is...
