Sutram is a new Sydney-based textile house with a focus on organic cotton bedwear and accents for the home. Founded by Rukaiya Daud and Kate Fowler, the duo’s approach to design is grounded in the interplay between colours and the tensions that occur between them.Daud and Fowler believe bedwear should not remain static. Instead, it can be a medium for self-expression while reflecting our constantly evolving states. The name Sutram is a Sanskrit or Tamil word meaning overarching formula, plan, string, or thread. Sutras must be concise, meaningful and true. It is a sentiment that holds much meaning for the duo, and one that echoes throughout both their ethos and the range of their collection.“Inventive use of colour has been, and continues to be an endless source of inspiration for us, capturing our imaginations, lifting our mood, and being both an architectural element and medium for self-expression,” explains Fowler. “Sutram was born from our mutual love of colour, craft and people, and through it, we set upon a truly exciting exploration of the senses that we hope translates into our offering.” Sutram Organic Cotton Bedwear Collection Photo Jake Terrey Lifestyle Yellowtrace 01 Sutram Organic Cotton Bedwear Collection Photo Jake Terrey Lifestyle Yellowtrace 02 Sutram Organic Cotton Bedwear Collection Photo Jake Terrey Lifestyle Yellowtrace 03 Sutram Organic Cotton Bedwear Collection Photo Jake Terrey Lifestyle Yellowtrace 04 Sutram Organic Cotton Bedwear Collection Photo Jake Terrey Lifestyle Yellowtrace 05 Sutram Organic Cotton Bedwear Collection Photo Jake Terrey Lifestyle Yellowtrace 06 Sutram Organic Cotton Bedwear Collection Photo Jake Terrey Lifestyle Yellowtrace 07 Sutram Organic Cotton Bedwear Collection Photo Jake Terrey Lifestyle Yellowtrace 08 Sutram Organic Cotton Bedwear Collection Photo Jake Terrey Lifestyle Yellowtrace 09 Sutram Organic Cotton Bedwear Collection Photo Jake Terrey Lifestyle Yellowtrace 10 Sutram Cotton Sheets Product Bi Colour Canvas Cinder Euro Pillowcase Yellowtrace 11 Sutram Cotton Sheets Bi Colour Carob Orchre Red Euro Pillowcase Yellowtrace 12 Sutram Cotton Sheets Mono Colour Apple Fabric Yellowtrace 13 Sutram Cotton Sheets Mono Colour Blue Blue Fabric Yellowtrace 14 Sutram Cotton Sheets Punch Card Carob Sulphur Standard Pillowcase Yellowtrace 15 The intent of the brand is that their collections can be integrated into one’s life with ease—either piece by piece—or as a complete set. Their goal is to prompt people to incorporate colour and comfort into their lives in an approachable and inviting way. Sutram cotton percale is crisp, smooth, and cool to the touch. The 300 thread count sheets are made from 100% organic, Global Organic Textile Standard (GOTS) and Fairtrade certified cotton. They are ethically made in India and use non-toxic dyes.“Ethical and environmentally conscious production was non-negotiable for Kate and I. We are proud to work alongside suppliers who go over and above in both the execution of their ethical and environmental efforts,” elaborates Daud. “From inception, we are firmly committed to minimising our impact on the environment, and in our own (very) small way, continue to focus on ensuring meaningful long-term impact through our conscious production choices.”The collection is available this month. For more information visit studio-sutram.com.Gräffenberg Merges Fashion & Wellness with Gender Neutral Skin-nurturing Clothes.Merging fashion and wellness, the cotton and hemp pieces have permanent skincare properties and antibacterial powers that are not only good for people but are also kind on the planet... [Images courtesy of Sutram. Photography by Jake Terrey.] Share the love:FacebookTwitterLinkedInEmailPinterest Leave a Reply Cancel ReplyYour email address will not be published.CommentName* Email* Website Δ