Sutram Organic Cotton Bedwear Collection Photo Jake Terrey Lifestyle Yellowtrace 02

Sutram Organic Cotton Bedwear Collection Photo Jake Terrey Lifestyle Yellowtrace 05

Sutram Cotton Sheets Mono Colour Apple Fabric Yellowtrace 13

Sutram Cotton Sheets Product Bi Colour Canvas Cinder Euro Pillowcase Yellowtrace 11

 

Sutram is a new Sydney-based textile house with a focus on organic cotton bedwear and accents for the home. Founded by Rukaiya Daud and Kate Fowler, the duo’s approach to design is grounded in the interplay between colours and the tensions that occur between them.

Daud and Fowler believe bedwear should not remain static. Instead, it can be a medium for self-expression while reflecting our constantly evolving states. The name Sutram is a Sanskrit or Tamil word meaning overarching formula, plan, string, or thread. Sutras must be concise, meaningful and true. It is a sentiment that holds much meaning for the duo, and one that echoes throughout both their ethos and the range of their collection.

“Inventive use of colour has been, and continues to be an endless source of inspiration for us, capturing our imaginations, lifting our mood, and being both an architectural element and medium for self-expression,” explains Fowler. “Sutram was born from our mutual love of colour, craft and people, and through it, we set upon a truly exciting exploration of the senses that we hope translates into our offering.”

 

 

The intent of the brand is that their collections can be integrated into one’s life with ease—either piece by piece—or as a complete set. Their goal is to prompt people to incorporate colour and comfort into their lives in an approachable and inviting way. Sutram cotton percale is crisp, smooth, and cool to the touch. The 300 thread count sheets are made from 100% organic, Global Organic Textile Standard (GOTS) and Fairtrade certified cotton. They are ethically made in India and use non-toxic dyes.

“Ethical and environmentally conscious production was non-negotiable for Kate and I. We are proud to work alongside suppliers who go over and above in both the execution of their ethical and environmental efforts,” elaborates Daud. “From inception, we are firmly committed to minimising our impact on the environment, and in our own (very) small way, continue to focus on ensuring meaningful long-term impact through our conscious production choices.”

The collection is available this month. For more information visit studio-sutram.com.

 

Sutram Organic Cotton Bedwear Collection Photo Jake Terrey Lifestyle Yellowtrace 10

 


[Images courtesy of Sutram. Photography by Jake Terrey.]

 

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