SUPERGUFRAM featuring Studio Job at Design Miami / Basel 2017.

Gufram‘s new spin-off, SUPERGUFRAM, was born to satisfy the desires of the most demanding collectors, the ones who think Gufram is not enough anymore. Provocative, biting, irreverent as always, the company – founded in Turin in 1966 and now located in Barolo – exhibits for the first time at Design Miami/Basel. The brand, whose iconic Radical pieces are showcased in the most important design museums and collection around the world, introduces a spin-off, a virtual reality with a surreal software, a gallery with no physical space, an accelerator of possibilities bearing the name Gufram which becomes SUPER within the Curio platform in Basel.

Just like Gufram, SUPERGUFRAM focuses on limited editions with a series of episodes where the main characters are some of the most visionary designers of our time. Producing collections of SUPER-limited edition pieces – 7 for each object – SUPERGUFRAM gives the tireless Piedmontese company the chance to free its imagination challenging its artisanal skills on how to approach and transform polyurethane foam.

SUPERGUFRAM’s first capsule collection is developed together with Studio Job – the design duo formed by Job Smeets and Nynke Tynagel based in Antwerp and Amsterdam – who imagined cheeky and ironic pieces matching with their philosophy, playing thoroughly with dissimulation. The collection includes multiple typologies of furniture all united by the same crazy and creative use of polyurethane.

[Photography of the individual pieces by Gufram & photography of the booth + portraits by Annik Wetter.]