More than just an online publication integral to Australia’s A&D community, Yellowtrace is a uniquely placed multidisciplinary media company and creative agency with design at its core. Our Studio services span Creative Strategy, Storytelling, Multi-channel Content Creation, Events and Special Projects.

Casting our finely tuned curatorial eye across a wide range of design disciplines, we focus on quality over quantity. In a world riddled with too much content and increasingly shorter attention spans, we pride ourselves on delivering nothing but the best.

‍In parallel to our digital platforms, our Studio work shares the same values, ensuring your brand and messaging are always on-point and highly visible at every touchpoint. Most importantly—you will always be reaching the right people.

‍Having nurtured an unparalleled reputation and influence over the last decade, we’re continually seeking to create a positive impact through our work. We pride ourselves on partnering with like-minded people and best-in-class brands. Driven by relentless passion and intimate knowledge of our industry and what makes brands successful, we employ solutions designed to help businesses stand out in a crowded and noisy marketplace while exceeding your commercial objectives. Big call. But we stand by our word.

Do you have a creative project you need expert help with?

With a wealth of design knowledge, a multi-faceted insight into the complex world we live in today, and a strong network of talented designers, creatives and artists, Studio Yellowtrace is committed to developing relationships with the right creative partners and taking your projects and your business to the next level. Our team thrives on clever ideas and challenging the conventional—we are in the relentless pursuit of excellence, dedicated to exceeding your business and brand potential by producing remarkable and powerful results.

We take a highly conceptual and holistic approach to translating brands into creative content across multiple mediums—print, digital, social, video, events and experiences. With a strong track record in providing exciting, engaging and hugely successful outcomes for our clients, our work carefully balances creativity, emotive storytelling and brand positioning.

Client Testimonials

“I don’t think people truly appreciate what Yellowtrace does—it interprets a landscape and delivers the good stuff, always staying well ahead of the curve. I rely on Yellowtrace as a true partner, not just as an advertising vehicle, but as somebody who really understands the design scene—and helps us be better.

‍I feel safe in Yellowtrace’s hands—the team is equally invested in the good of my business as I am in theirs.

Working together has been great, and we’ve seen a direct traceable impact on our business, and that’s been a huge benefit because mostly you don’t get to see what actually works—but we’re seeing it.”

—Michael Karakolis, Fibonacci Founder

“All credit to you, Dana, and your team! To pull off another unbelievable series of talks with so much depth of content and information under time constraints is nothing short of remarkable! Congratulations to you all. It’s an honour and a pleasure to be able to partner with you in bringing these events to life. Onwards and upwards!! 👏👏🙌”

—Aidan Mawhinney, CEO of Living Edge, Milantrace Presenting Partners Since 2015

“Prior to the original Yellowtrace feature of Articolo in October 2014, we were a relatively small and unknown Australian lighting company. From the moment the article was published, we were inundated with not only enquiries from specifiers and design followers in Australia, but internationally. Each morning, I would wake to an inbox full of enquiries from all around the globe. I will always be grateful to Dana, Nick and the team at Yellowtrace for noticing Articolo in our fledgling days. There are milestones in everyone’s business journey—the feature with Yellowtrace is definitely ours and changed the landscape of Articolo and provided the reach and momentum that we may not have otherwise achieved.”

— Nicci Green, Articolo

“Dana is the best interior architect that I have worked with. She has a genuine passion for her work and clients and is addicted to the world of design. She is also a great person to work with, listens, and delivers outstanding service and results.” —Mark Tindale, Director at Cadigal.

“Dana executed a brilliant job on designing our new space. She interpreted our dreams perfectly. Dana has first-class knowledge on her subject. She has delivered a world-class office to us that people compliment all the time, and importantly, our staff loved working with her. A superb operator with real integrity.” — Anthony Hourigan, CEO at Hourigan International.

If you would like to discuss working with us, or to find out more about the range of services we have to offer, please fill out the enquiry form below.