Sò Studio continues its collaboration with Chinese fashion retailer Looknow for their latest flagship in Wuhan. Located in Xintiandi, the boutique is housed in a four-story historical building with an outdoor garden that was previously home to a revolutionary general. Being a heritage building, the project was an exercise in restrictions with no changes allowed to be made to the existing architecture.To combat this, the studio looked to Bernard Tschumi’s Parc de la Villette and other deconstructivist architecture for inspiration. They applied Tschumi’s system of follies—an architectural representation of the deconstruction applied through a grid system—to the project. Exploring this approach, Sò Studio retained the historical traces of the unique site through meticulously deconstructed interventions in order to create something new.Inside, exposed walls are flanked by a yellow framework and black sculptural props. The steel staircase follows this design language, engineered as a steel structural sculpture and welded by the cold rolled steel plate. Above an oval dot ceiling is both a bold departure from the original building and a great place to hide overhead lighting.Artist in Residence: LOOKNOW Flagship Store by Sò Studio.Step into a menagerie of art, objects and texture. Simulating an artist’s studio space and residence... So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 01 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 02 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 03 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 04 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 05 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 06 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 07 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 08 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 09 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 10 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 11 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 12 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 13 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 14 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 15 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 16 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 17 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 18 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 19 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 20 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 21 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 22 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 23 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 24 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 25 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 26 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 27 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 28 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 29 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 30 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 31 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 32 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 33 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 34 So Studio Looknow Wuhan Flagship Experiential Retail Photo Wen Studio Yellowtrace 35 “The structure, decoration and props are like sculptures we shape for the space acting as the follies,” the designers explain “endowed with different functions throughout the three-story interior.”Following the layout of the original home, the store becomes increasingly more private with each level, as various spatial insertions keep interest mounting.The studio pays tribute to the historical context of the space by balancing the old with the new—the ancient general’s house with Looknow’s new retail store. Although the function of the residential building was stripped, the store now revolves around a residence narrative and creates a new chapter for the building while embracing its past.Bananain Concept Store in Shanghai by Some Thoughts.The designers re-processed objects often seen in our daily lives, changing the way... [Images courtesy of Sò Studio. Photography by Wen Studio.] Share the love:FacebookTwitterLinkedInEmailPinterest Leave a Reply Cancel ReplyYour email address will not be published.CommentName* Email* Website Δ