Aesop Unveils a Sensorium at Sydney Pitt Street Store.

Within the granite-covered walls of Aesop Sydney lies a newly installed surreal, other-worldly form, which provides a unique opportunity for sensory explorations. From discovering the aromatic fables behind Aesop’s fragrances for the body and home to imbuing clothes with compelling scents, this enveloping environment plays host to a series of unique olfactory experiences.

Designed in partnership with internationally renowned architects Snøhetta, the Sensorium’s intriguing curvature references waves of scent diffusing through the air. This structure is as striking as it is inviting; its dusty pink tone sits in stark contrast with the surrounding palette of steel and textured grey, while its irregular arched entrances provide an alluring introduction to the immersive journey ahead.

The interior instils a sense of calm, but also curiosity, inviting inquisitive minds and noses to uncover the stories behind Aesop’s unconventional fragrances. Candles flicker in three elegant stone cavities, emitting scents inspired by the cosmos. A crescent of bottles lies in wait, ready to be explored. A cabinet stands in the corner, concealing captivating stories. Together with an Aesop consultant, these mysteries are soon explored.

Related: Aesop Opens Sydney Store by Snøhetta.

First, to the cabinet—known as the Fragrance Armoire—an intriguing portal into Aesop’s growing range of aromas for the body and home. The unassuming exterior of the Armoire opens onto an inner world where customers can navigate through Aesop’s seven Eaux de Parfum while their coat or scarf is imbued with their chosen scent in an infusion chamber. The journey continues at a marble orientation table, showcasing interviews with perfumer Barnabé Fillion (the nose behind many of these captivating creations) and digital artworks inspired by the range.

Fragrance formulation is complex; at Aesop it begins with multifaceted inspirations, proceeds with attention to the ingredients that might best give them expression, and culminates in evocative aromas that know no gender boundaries. Inside the Sensorium’s cocoon-like form, visitors are provided with an opportunity to engage with this alchemic art.

Related: Aesop Paddington by Clare Cousins Architects.

[Images courtesy of Aesop.]