Par La Roy Fashion Boutique by Savvy Studio // Mexico City.

Fashion boutique Par La Roy based in Monterrey, Mexico, promotes the work of emerging designers and artists alongside selected established brands. Their new store, designed by multi-disciplinary studio Savvy Studio, is defined by a simple and clear layout for displaying products. The neutral interior is the perfect backdrop to highlight the ever-changing showcase of products, trends and styles. Oh so super neat, clean and no fuss – we dig.

The ambience itself is quite neutral, predominantly white, using only desaturated colours as complements, bringing in the identity of the brand. The formal and structural language of the project is based on two contrasting materials – the metal tubes provide a structure for product display, generating a uniform atmosphere that invites exploration. The black grout grid-like floor, stark backdrop, mirrored surfaces and green leafy plants, highlight specific pieces in a very calculated and graphic way. Brand, concept and product complement each other seamlessly in this space, bringing a clear vision of new fashion trends to the consumers.

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[Images courtesy of Savvy Studio. Photography by Alejandro Cartagena.]