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S-P-A-C-E Projects have created an experiential retail interior for Chinese-Swedish car manufacturer Lynk & Co’s new Berlin headquarters. For the car brand that works like a streaming platform—with a month-to-month membership that gives you a car that you can cancel at any time—trading in pushy salespeople and car-centric showrooms for a more creative and innovative space seemed only appropriate.

The company tapped S-P-A-C-E Projects, headed up by Pepijn Smit, a young Amsterdam firm that has carved a reputation for creating three-dimensional experiences that manifest themselves in interiors or architectural forms.

As Smit puts it—“We love to create spatial functional poetry. Not spectacle for the sake of spectacle (although we love a little), but spaces people can relate to. Accessible, sincere, refined, elegant, intelligent but spontaneous. Something real.”

 

 

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Having already designed Lynk & Co’s Amsterdam interior, the design studio set its sights on Berlin. Located in the creative Mitte neighbourhood, the Berlin Club combines the city’s culture with an undeniable Lynk & Co vibe. Split between two floors and multiple distinct rooms, the interior is a versatile space that can accommodate DJ nights and parties just as well as coworking and cultural events.

Working together, S-P-A-C-E Projects and Lynk & Co enhanced the building’s existing architectural canvas—most notably in the Mirror Room, a meeting room lined in (you guessed it) mirrors to highlight the heritage details and monumental character of the existing room.

 

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While staying faithful to the building’s unique architecture, the Berlin Club also shines with Lynk & Co whimsy: a tongue-shaped chair, Berlin street lights guiding the staircase, a log cabin-inspired bathroom, and a cobalt blue amphitheatre.

The Berlin Club is Certainly not a car dealership, it’s everything from event space, flexible lounge areas, a coffee bar, and retail areas to showcase the Gear Collection, a selection of brands that share Lynk & Co’s values of sustainability, creativity, and community.

 

 

 

 


[Images courtesy of S-P-A-C-E Projects.]

 

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