Ode to Americana: PNY Burger in Lille by Rudy Guénaire.

Rudy Guénaire continues to build out the PNY Burger universe, tailored to a surreal vision of Americana. His scheme for PNY Vieaux Lille in the North of France evokes visions of Elvis, Jazz and Lana Del Rey, with Art Deco elements inspired by the Miami Art District.

Housed in a hundred-year-old brick shell, the restaurant spans four levels—a feature that immediately reminded Rudy of an imaginary cruise ship. Building on this idea matched with milk bar motifs, the space is very appropriately nougat and blue lagoon coloured.

On the ground floor, a big backlit PNY sign welcomes you at the bar curving to the shape of a half-arc. Wood panels are brush-lacquered and encrusted with aluminium details, as the space unfolds as a very intentionally symmetrical experience.

Old School Bistro: PNY Burger in Nantes by Rudy Guénaire.

Evoking nostalgic American style this polished scheme takes inspiration from Italian vintage embellishments mixed with bohemian...

The upper floor is a maze of dining chairs and booth seats. Fantastically retro-futuristic chairs designed by Rudy hint at the late Rudolph Schindler, the architect and student of Frank Lloyd Wright, that shaped so much of the designer’s work. With a strongly American frame, the chair is perfectly reassured in the space, matched with an overhung table with steel details and textured glass privacy screens.

On the top level—or “deck” as Rudy would describe it—forty-two disco balls hang from the ceiling. With iconic framed albums from Louis Armstrong to Jay-Z lining the walls, the space unfolds like an elevated Hard Rock Cafe, kitsch, over the top and extremely fun.

The New Classic: Abstinence Restaurant Paris by Lizée-Hugot Studio.

The typical Parisian brasserie is reinterpreted with classic stylings mixed with 70s sleaze and modernist inspired furniture for a cinematic ambience...

[Images courtesy of Rudy Guenaire. Photography by Ludovic Balay.]