Pulsate installation design by Lily Jencks & Nathanael Dorent // Capitol Designer Studio, London.

Holy smokes! Talk about immediate visual overwhelm and super intense awesomeness. In your face – boom!

You are looking at Pulsate – retail pop-up installation design by Lily Jencks and Nathanael Dorent for emerging London tile showroom Capitol Designer Studio. The entire showroom interior was wrapped in porcelain tiles in four different shades, creating a striking space that plays major tricks on the eye.

“It’s just a simple herringbone pattern, but we’ve applied it in three dimensions, to create something really eye popping… like a pulsating wave.” – Nathanael Dorent

According to Jencks, there are two main ideas within the installation – “One is about perception – how you perceive distances and shapes; and make sense of space. The other is about how to display an object that’s for sale; we wanted the space to be more than just a showroom selling tiles; to rethink the commercial transaction as something more creative.”

Given that the tile pattern and the structure are so interrelated, there was absolutely zero tolerance for error. Each detail had to be worked out within the last millimetre in order to insure the pattern worked throughout the space. Oh my goodness – the pressure!

This installation will remain in place for nine months and will play host to a bunch of events during this time. Well played Capitol Designer Studio – this is how you commission your showroom design and get noticed all around the world. A super bold move and a clever marketing stunt. Not to mention the amazing work of the designers. Hats off to the whole team!

[Photography by Hufton + Crow. Images courtesy of Capitol Designer Studio.]