Poliform Lab Debuts Four Conceptual Installations by David Thulstrup.

Study 01 // Inspired by the colours of the sky, sea and earth, the first study narrates a relaxed and calming atmosphere. An intense turquoise blue serves as a background for three versions of the Santa Monica armchair, upholstered with contemporary textures and positioned alongside small glossy-finish tables and leather pouffes.

Study 02 // Set in a voluptuous and sophisticated sitting room, the second study boasts subtle metropolitan style. The elegant, dark-purple flooring and walls covered with walnut panels and faux fur bring out the white shades and marble of the Sydney collection, which boasts contemporary and original style much like the multicultural city it is named after.

David Thulstrup has designed four conceptual installations for Poliform Lab, a creative hub dedicated exclusively to the company’s entire communications activity.

Forming part of the experimentation process for Poliform Lab’s brand experience, the four studies showcase furnishings and style with unique combinations of materials and colours. Beyond the glass walls, each design resembles a contemporary diorama that will stimulate the visitor’s curiosity and creativity.

“Poliform Lab is conceived as an idea centre and a window into the world of Poliform, so I wanted to use the glass spaces within the showroom to show the furniture range in a new light, staged around four evocative themes”, says David Thulstrup, principal of the Copenhagen-based Studio David Thulstrup.

David wanted to shake things up by showcasing Poliform out of the usual context, introducing more playful colour and fabric combinations, and spatial configurations. He was compelled to think outside the box, and allowing the visitors to imagine new possibilities with the luxury Italian brand.

“While upholding the openness and transparency, I wanted visitors to feel they are entering a space that feels removed from its surroundings and to provoke curiosity about what’s inside”, concludes Thulstrup.

See more project by Studio David Thulstrup on Yellowtrace.

Study 03 // Nocturnal and romantic, the third study brings pastel colours and light, airy fabrics to the bedroom, with a polished, architectural Carrara marble wall, serving as the backdrop. The Dream bed takes centre stage here, dividing the space with its wide headboard covered with soft, lemon-colour suede on one side and natural durmast oak on the other.

Study 04 // A creative combination that embodies—to the letter—the very definition of Poliform Lab as a laboratory of ideas, mixing steel, glass, painted durmast oak and stone with terrazzo detail. Akin to chemical elements that make up all substances, Poliform furniture materials are neatly displayed in a glass case.

[Images courtesy of Poliform Lab.]