Normann Copenhagen's Shiny New Flagship Store.

Normann Copenhagen's Shiny New Flagship | Yellowtrace

Following a comprehensive renovation, Normann Copenhagen has opened the doors of its spectacular new showroom at Østerbrogade 70 in the Danish capital. The showroom space is a celebration of all things colour, texture and shine, topped with impeccable styling.

Designed by Hans Hornemann and Normann Copenhagen’s Brand Manager, Britt Bonnesen, the brand’s new headquarters (formerly a cinema) is an experimental space. The interior features brushed steel walls, vibrant acrylic plinths, lively terrazzo surfaces and delicious colour combination that will make anyone’s heart beat faster. A conceptual and theatrical space, the showroom feels more like an art exhibition than a retail/ commercial showroom.

Divided into four different zones (Hall, Stage, Ballroom and Gallery), the interior invites the visitors on an inspiring journey of discovery. The entry hall features a 20 metre-long Rope sofa, the Stage is a powder-blue universe stocked with stationery and other knick-knacks, the Ballroom features terrazzo-covered steps, while the Gallery space is unashamedly Pink.

“We wanted to give visitors the feeling they’re moving around in an art installation. We’ve played with the contrast between warm and cold in a contemporary interior environment that pays homage to premises that are very worthy of preservation,” explains Hans Hornemann.

Danish artist Nina Holmgren has created a series of curated playlists to compliment the site-specific composition “Fresh fools in a pool of pink salty tears”, adding a finishing touch to the experience of Normann Copenhagen’s impressive brand universe.

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