Fluently Feminine: Aanchal Vijaywargi Boutique in Hyderabad by Naav Studio.

Nestled in Hyderabad’s shopping district is an elegant boutique with artfully crafted feminine details. Designed by Naav Studio, the interior fluently adapts to the evolving collections of designer Aanchal Vijaywargi.

For the overall aesthetic direction, Naav took inspiration from the Hindi word ‘eklaap’ translating to ‘monotone’, ensuring the clothes take centre stage against a backdrop of understated elegance.

With a gridded steel gate and lime-plastered walls, the exterior facade is defined by clean lines and minimalist sensibilities. A subtle palette of earthy tones bathes the walls in warmth, illuminated by the play of sunlight.

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Inside, curves are subtly integrated everywhere, from the rounded display fixtures to subtle archways and muted hues are punctuated with rose-coloured accents that add a bit of glamour and edge to the interior.

The flooring, a juxtaposition of beige travertine marble and cast-in-situ terrazzo, adds a textural flamboyance and flow. Ambient lighting accentuates the architectural charm, casting a spotlight on the designer garments and enveloping patrons further into the drama of the details. The tucked-in reception counter continues the fluidity featuring a composition of diverse shapes and a protruding pink marble top.

A sanctuary in a sea of boutiques, from its sleek exterior to its carefully curated interior, the space invites patrons into the world of Aanchal Vijaywargi, and seeks to elevate the shopping experience at every turn.

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[Images courtesy of Naav Studio. Photography by Pankaj Anand.]