Video // Milan Design Week 2014 / EuroCucina, Presented by Yellowtrace.

DOIMO CUCINE.

NEW LOGICA SYSTEM KITCHEN ‘SINETEMPORE’, ENGINEERED BY VALCUCINE, DESIGNED BY GABRIELE CENTAZZO / FOR MORE INFO ON VALCUCINE KITCHENS VISIT ROGERSELLER.COM.AU

MINACCIOLO OUTDOOR KITCHENS.

PHOENIX KITCHEN BY POLIFORM/ VARENNA.

STOSA CUCINE / PHOTO BY NUCK HUGHES FOR YELLOWTRACE.

Although I’ve visited Milan a number of times during the Design Week and Salone del Mobile, this year was my very first time at EuroCucina. For the benefit of those who may not be aware, each year Salone del Mobile alternates the focus of 4 out of 24 halls in favour of either Lighting (Euroluce) or Kitchens & Bathrooms (EuroCucina & Salone Bagno).

The four EuroCucina halls were a buzz this year with real moments of theatre and a number of extraordinary stands – from live cooking shows, technology demonstrations, to a real life waterfall washing across a corroded outdoor kitchen and into a waterpond above (Minacciolo – I’m totally talking about you, and you know it!). What struck me the most this year was the commitment of many brands in creating a total, immersive, and “lived in” kitchen experience. The stands and the display went above and beyond the expected – the sets were fully furnished, propped and zhooshed to perfection with plants, artwork, artisan and vintage furniture and lighting.

Read the whole article here.

For the full Milan Design Week 2014 experience, visit milantrace2014.yellowtrace.com.au

[All images © Nick Hughes / Yellowtrace and courtesy of press office.]