Yellowtrace Presents // MILANTRACE, Edizione 2014 (#MDW14).

The incredible Dimore Gallery in Brera.
Photo © Nick Hughes / Yellowtrace.

The incredible Dimore Gallery in Brera.
Photo © Nick Hughes / Yellowtrace.

Nilufar Gallery on Via della Spiga.
Photo © Nick Hughes / Yellowtrace.

Nilufar Gallery on Via della Spiga.
Photo © Nick Hughes / Yellowtrace.

Giardino Geometrico at Orto Botanico in Brera.
Photo © Nick Hughes / Yellowtrace.

Dearest Yellowtracers,

Wowee! Team Yellowtrace is back from Milan Design Week once again. Holy moly – what an amazing trip. There have been a number of mixed reports and sentiments out there relating to this year’s events, but for my money – this year was simply amazing. We’ve seen so many incredible things – from products to events, installations and buildings. Perhaps my nose for sniffing out the awesome is getting better each year, or my commitment to extreme organisation enables us to see and do so much during the week, although – admittedly – we nearly broke ourselves in the process…

Today I wanted to share with you some of my favourite moments from the #MDW14. BUT. There’s always a big fat but(t), isn’t there? This year we are taking things to the next level with our Milan report, also known as MILANTRACE Edizione 2014.

Waaaaah, what the hell is that, Dana? Don’t you worry your pretty little heads. All will be revealed very, very soon but I will just say this – there will be a few talks happening around Australia, a bunch of videos and one mega digital review with a whole lot of love for Milano, Yellowtrace style. Good or good? Awesome!

You see, with the proliferation of social media channels, blogs and websites, it feels like Milan Design Week gets washed over and forgotten in no time. Instagram pics are uploaded and #hashtagged, press releases are churned out, quick roundups are shared. But what about presenting it all in a cohesive fashion, addressing the highs and the lows of all the events, Milan’s culture and architecture, comprehensively exploring the sheer enormity and beauty of the World’s premier design event? Well, that’s where we come in.

So before I go, I just wanted to take a moment to thank our wonderful sponsors who’ve made our trip and this post-Milano extravaganza possible. We are extremely excited to be partnering with Rogerseller, Own World, Haymes & designEX. Without them, none of this would’ve been possible and I personally thank them for their valuable support.

Okey dokes. Enjoy this visual teaser and I’ll be back to reveal more details very soon.

Bacci,
Mama Yellowtrace x

milantrace2014.yellowtrace.com.au

‘Light is Time’ installation by Citizen at Triennale di Milano.
Photo © Nick Hughes / Yellowtrace.

Outdoor kitchen by Piero Lissoni for Boffi at Triennale di Milano.
Photo © Nick Hughes / Yellowtrace.

Moooi’s Unexpected Welcome on Via Savona, accompanied with the photography by Massimo Listri.
Photo © Nick Hughes / Yellowtrace.

Moooi’s Unexpected Welcome on Via Savona, accompanied with the photography by Massimo Listri.
Photo © Nick Hughes / Yellowtrace.

Studio Job wallpaper for NLXL, on show at Via Savona.
Photo © Nick Hughes / Yellowtrace.

Studio Job wallpaper for NLXL, on show at Via Savona.
Photo © Nick Hughes / Yellowtrace.

Super cool light installation by Tonone at Ventura Lambrate.
Photo © Nick Hughes / Yellowtrace.

Tonone lighting at Ventura Lambrate.
Photo © Nick Hughes / Yellowtrace.

Ridiculously cool pop-up dining at Ventura Lambrate.
Photo © Nick Hughes / Yellowtrace.

The Sign-in Dinner Show pop-up restaurant at Ventura Lambrate.
Photo © Nick Hughes / Yellowtrace.

‘The Dance of the Deaf and Dumb Eye’ by Nikoline Liv Andersen at Danish MINDCRAFT14, Ventura Lambrate.
Photo © Nick Hughes / Yellowtrace.

The Second Self Laboratory by Jan Pieter Kaptein at Ventura Lambrate.
Photo © Nick Hughes / Yellowtrace.

Crazy shit by Paul Heijen Studio (previously here and here) at Ventura Lambrate.
Photo © Nick Hughes / Yellowtrace.

Fabulous bar backrop showcasing Mosa ceramic tiles at Ventura Lambrate Living Room.
Photo © Nick Hughes / Yellowtrace.

Table Architecture #2 by Studio Maks at Ventura Lambrate.
Photo © Nick Hughes / Yellowtrace.

‘Space dipped shirts’ installation by COS x Nendo in Brera.
Photo © Nick Hughes / Yellowtrace.

‘Space dipped shirts’ installation by COS x Nendo in Brera.
Photo © Nick Hughes / Yellowtrace.

Vera & Kyte at SaloneSatellite.
Photo © Nick Hughes / Yellowtrace.

Acapulco Lights by JOSEPHINE CHOQUET & VIRGILE THÉVOZ at SaloneSatellite.
Photo © Nick Hughes / Yellowtrace.

Max Lamb developed a multicoloured engineered marble for Dzek, used to build furniture that appeared to merge with walls.
Photo © Nick Hughes / Yellowtrace.

Spotti Milano showroom featuring exclusive fabrics by Raf Simons for Kvadrat.
Photo © Nick Hughes / Yellowtrace.

Spotti Milano showroom featuring exclusive fabrics by Raf Simons for Kvadrat.
Photo © Nick Hughes / Yellowtrace.

Medallion mirrors by Rooms at Spazio Rossana Orlandi.
Photo © Nick Hughes / Yellowtrace.

Solid Patterns marble tables by Scholten & Baijings for Luce Di Carrara at Spazio Rossana Orlandi.
Photo © Nick Hughes / Yellowtrace.

Collection III by Nika Zupanc for Sé at Spazio Rossana Orlandi.
Photo © Nick Hughes / Yellowtrace.

Say what? Embroidered Eames chairs by Studio Alvaro Catalan de Ocon at Spazio Rossana Orlandi.
Photo © Nick Hughes / Yellowtrace.

Hermés Showcase at the magnificent Palazzo Serbelloni.
Photo © Nick Hughes / Yellowtrace.

Hermés Showcase at the magnificent Palazzo Serbelloni.
Photo © Nick Hughes / Yellowtrace.

Hermés Showcase at the magnificent Palazzo Serbelloni.
Photo © Nick Hughes / Yellowtrace.

Nike at Palazzo Clerici (p.s. this was absolutely not my favourite, but I really like this image and the contrast between the absurd installation and the palazzo!)
Photo © Nick Hughes / Yellowtrace.

Raw Edges for Caesarstone at Palazzo Clerici. This event seriously nailed it.
Photo © Nick Hughes / Yellowtrace.

Stupidly beautiful Palazzo Clerici.
Photo © Nick Hughes / Yellowtrace.

Rug by Raw Edges for Gorlan at Palazzo Clerici.
Photo © Nick Hughes / Yellowtrace.

‘The Icons of Italian Design’ exhibition at Triennale di Milano.
Photo © Nick Hughes / Yellowtrace.

‘The Icons of Italian Design’ exhibition at Triennale di Milano.
Photo © Nick Hughes / Yellowtrace.

‘The Icons of Italian Design’ exhibition at Triennale di Milano.
Photo © Nick Hughes / Yellowtrace.

‘The Icons of Italian Design’ exhibition at Triennale di Milano.
Photo © Nick Hughes / Yellowtrace.

Kartell Stand at Salone del Mobile/ Rho Fierra.
Photo © Nick Hughes / Yellowtrace.

Artek at Salone del Mobile/ Rho Fierra.
Photo © Nick Hughes / Yellowtrace.

Vitra at Salone del Mobile/ Rho Fierra.
Photo © Nick Hughes / Yellowtrace.

Arper at Salone del Mobile/ Rho Fierra.
Photo © Nick Hughes / Yellowtrace.

The one and only Rossana Orlandi at Museo Bagatti Valsecchi.
Photo © Nick Hughes / Yellowtrace.

‘Untold’ curated by  Rossana Orlandi at Museo Bagatti Valsecchi.
Photo © Nick Hughes / Yellowtrace.

‘Untold’ curated by  Rossana Orlandi at Museo Bagatti Valsecchi.
Photo © Nick Hughes / Yellowtrace.

‘Untold’ curated by  Rossana Orlandi at Museo Bagatti Valsecchi.
Photo © Nick Hughes / Yellowtrace.

FRAGILE Gallery by Atelier Mendini.
Photo © Nick Hughes / Yellowtrace.

FRAGILE Gallery by Atelier Mendini.
Photo © Nick Hughes / Yellowtrace.

Urban Stories at Palazzo Litta.
Photo © Nick Hughes / Yellowtrace.

Urban Stories at Palazzo Litta.
Photo © Nick Hughes / Yellowtrace.

Milano moments. I love this city!
Photo © Nick Hughes / Yellowtrace.

Duomo di Milano.
Photo © Nick Hughes / Yellowtrace.

[All images © Nick Hughes for Yellowtrace.]