Meacham Nockles-designed MECCA Flagship Opens in Sydney CBD.

MECCA Brands, Australasia’s leading beauty retailer, swung open the doors of its first flagship, located in Sydney’s heritage Gowings building. A beauty wonderland come to life, MECCA’s transformation of the iconic retail landmark is the new beating heart of beauty in the Sydney CBD and the largest and most immersive dedicated beauty store in the Southern Hemisphere.

Pioneering yet personal with a high-energy edge, the colour-fuelled store design in the heritage Gowings building has been restored to its former glory by MECCA’s long-time collaborator, Sydney design studio Meacham Nockles.

The flagship is embellished with neon yellow lifts, dazzling escalators, mosaic walls, paillette ceilings, digital backdrops, three-dimensional brand installations and a Wonka-esque 20-metre-high beauty chute that transports products vertically between the multiple levels.

Driving the future of beauty and experiential retailing, the new multi-level MECCA flagship extends over 1,800 square metres on Sydney busiest corner of George and Market Streets. The store is filled to the brim with the best in global beauty, considers everyone from the beauty novice to the makeup aficionado and will encompass everything the beauty shopper needs, wants and is yet to discover in a single, ground-breaking destination.

Related: Scanlan Theodore Stores by Meacham Nockles McQualter.

[Images courtesy of MECCA.]