Louise Liljencrantz Launches Veermakers Design Brand.

During Stockholm Design Week 2021, Liljencrantz Design and KFK Cabinet-Makers have presented their latest collaboration – Veermakers, a design brand where “quality and timeless design take centre stage” by crafting exclusive furniture without compromise.

Veermakers’ first collection is showcased in an exhibition curated by Louise Liljencrantz in the studio of the Stockholm PR firm Grand Relations.

The collaboration between Liljencrantz and KFK began in 2017, underpinned by the shared philosophy for sustainability and the production of unique furniture, lighting and design objects.

“With Veermakers, we want to create the same feeling of craftsmanship as in our earlier creations but with a less complex production process,” explains Liljencrantz. “This way, the pieces will also be available for retail and consumers and not purely for an interior design project.”

The brand name is a play on words in which “veer” means to take the other direction. However, Veermakers not only wants to switch course but they also want to turn back the clock to a time when craftsmanship was truly valued.

“A lot of what we see on the market today bears testimony to a compromise in both design and quality. With Veermakers, we want craftsmanship to be in the spotlight and create products that are the complete opposite to mass production and rapid consumerism,” says Liljencrantz.

Veermakers products will be available via select retailers across the world. For more information, visit veermakers.com.

Related: Seductive Interiors by Stockholm-based Louise Liljencrantz of Liljencrantz Design.

[Photography by Erik Lefvander and Mattias Björklund. Video and music produced by So-So Studios.]