Lost Profile’s Refreshed Melbourne Showroom offers a Peek into the Singular World of Oliver Wilcox.

The brainchild of artist, collector and designer Oliver Wilcox, Lost Profile’s showroom is a mongrel of edgy art, contemporary design and obscure antiques. The studio designs and fabricates a restrained collection of art-deco, brutalist, and industrial-inspired lighting fixtures in Melbourne‘s North Coburg.

The brand has come a long way since its infancy in 2017. Now an established fixture on the Melbourne creative scene—and an upcoming 7th birthday—the North Coburg showroom and studio recently underwent a refresh.

Front and centre sits the sales desk and office, painted in a patina-esque green. Designed and built by Oliver, the piece is a nod to Coburg North’s industrial roots, with the space previously home to a mechanics workshop and still surrounded by panel beaters, body shops and electroplaters on all sides.

Laid out similarly to a home, the showroom is filled with rare treasures and Oliver’s own collection of lights. In the “dining room”, the staff’s pick for a lunch spot and client presentations, darker furniture was favoured alongside an inky blue wool rug. The area is framed by an 1800s silvered Italian doorway, a gem of a relic imported by Geoffrey Hatty, a late, great Melbourne legend and one of Australia’s most respected collectors.

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Lost Profile’s own Altus Pendant dwarfs a vintage Le Corbusier dining table for Cassina and these 80s-era postmodern Italo dining chairs by Pietro Constantini. Made in the studio, the formidable light was inspired by Francisco Sobrino’s optical art sculptures of the late 20th Century.

The “living room” is similarly elaborate, with an assemblage of vintage pieces alongside Lost Profile originals. A familiar 1970s leather sofa by Wittmann Austria from CCSS is flanked by the studio’s own Covenant Pendants and various collected whale bones.

The threshold between the showroom and production space showcases the studio’s versatility. A corner features the Altus Hall Table, Continuum Wall Sconce, Aegis Vase, and, in the background, a Colossal Wall Sconce, all made on-site in the studio.

A showroom and working studio hybrid, Lost Profile’s Melbourne home feels like a peek into the creative process behind the brand—and a unique and singular world with Oliver at the helm. Get yourself down there in person and see for yourself. For more inspiration, visit lostprofile.net.

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[Images courtesy of Lost Profile Studio. Editorial styling by Oliver Wilcox. Photography by Timothy Kaye.]