LAYER x Never Go Alone Self-care & Sanitisation Products

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Benjamin Hubert of experience design agency LAYER has devised a strategic range of self-care & sanitisation products for wellness start-up Never Go Alone. Founded by fashion’s ‘Patient zero’ Nga Nguyen and Creative Director Carl Adelson, the brand is fuelled by the unprecedented changes that occurred in 2020 and a realization by Nga, who contracted the virus very early, that on reflection, these essential items we can no longer ignore can also be design-led, sustainable and enhance our daily lives, so we feel protected not alone.

LAYER worked in close collaboration with the founders over the course of a year on branding, a range of protective products, packaging and art direction. The branding and inaugural collection – which includes a reusable face mask, refillable hand sanitiser, and refillable sanitising wipes case – is designed to empower users to visibly take ownership over their health and safety, while the packaging design is driven by observed human behaviours and environmental concerns.

Never Go Alone is a wellness concept that was founded during the COVID-19 pandemic and empowers users to live and travel responsibly in times of unprecedented change. Founder, Nga Nguyen, approached LAYER in the early stages of the brand and the studio has been involved in almost every aspect of its development, from branding identity and packaging to product design. The inaugural collection, Edition 01: Sandstone, reimagines the world of hygiene and elevates the experience of sanitation and protection, both in the home and on-the-go.

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The Never Go Alone packaging has been designed with a focus on sustainability and features innovative on-the-go usability features informed by observation of human behaviours to elevate the hygiene experience and inspire new daily rituals. The sanitiser and hand wipe containers are refillable, reducing waste and encouraging users to build an ongoing relationship with the brand.

To ensure the products are always within reach, the sculptural containers have been designed to be proudly displayed in the home or on your person rather than hidden away.