Købn’s Latest Collection Brings Desert Minimalism to Luxury Bath Textiles.

Citrus Towel. Photography: Sarah Jessica Marie Burns.

Lilac Towel, Hand Towel & Bath Mat.

Sand & Umber Towel.

Tamarillo Towel, Hand Towel & Bath Mat.

Citrus Bathroom Set.

Australian lifestyle brand Købn has unveiled its SS25 Desert Sun campaign against the striking backdrop of Morocco’s Agafay desert, presenting a collection that balances earthen sophistication with sustainable luxury.

“Wave crested dunes, earth, water, wind and light envelop the vastness of the landscape,” describes Sophie Matson, the brand’s founder and art director, capturing the essence of the campaign’s setting. The Melbourne-designed collection introduces a refined palette of tamarillo, ecru, citrus, umber, and lilac, complemented by foundational hues of sand, clay, crema, and mist—each shade drawing directly from the desert’s natural canvas.

Founded in 2017 by textile designer Matson, Købn’s story begins with Copenhagen’s architectural palette—København being the Danish word for Copenhagen. This influence merges beautifully with the collection’s newest inspiration: the ancient riads of Marrakech. “The city’s centuries-old dwellings embrace the elements of desert air and water with the earthen buildings enriched in colour by the Moroccan sun,” notes the campaign narrative, highlighting how “the presence of water symbolises external purification and the nurturing and grounding benefits of bathing.”

The campaign imagery, captured by photographer Sarah Jessica Marie Burns of Maroccan Colours, frames the collection against wind-sculpted dunes, creating a compelling narrative of tranquillity and timeless design. Each piece features a reversible construction with terry on one side and plain weave on the other, finished with raw edge fringing and textured drop pile stripes. The range includes generously sized towels, hand towels, and bathmats crafted from premium cotton blends.

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Sustainability remains at the core of Købn’s ethos, with production handled by a family-run mill in Denizli, Turkey—a region renowned for its textile heritage. Each piece carries Made in Green by Oeko-Tex®, SEDEX, and GOTS certifications, offering complete transparency through QR-coded swing tags that reveal the full production journey.

Købn’s commitment to conscious consumption is reflected in their decision to retain popular colourways, positioning these pieces as enduring bathroom and poolside essentials. The brand’s partnership with I=Change demonstrates its broader commitment to social responsibility, with $1 from every online sale supporting selected charities.

This collection represents a thoughtful evolution of Købn’s design philosophy, where sustainable luxury meets practical sophistication. Available through selected stockists worldwide, these pieces are designed to become timeless additions to contemporary Australian homes.

For stockist information, visit kobn.com.au.

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Ecru Bathroom Set.

Mist Towel.

[Images courtesy of Købn. Photography by Sarah Jessica Marie Burns.]