KK Outlet | Ad Campaign for Vitra.

I love this series of posters created by London based KK Outlet for Vitra, who wanted to promote the fact that many of their products are also designed for home living and not just commercial applications.

KK Outlet responded to this challenge through their insight that people choose furniture to express their personality. They created a series of individually designed posters and ads which tap into the unique personality of the designer, and the particular piece of furniture on display.

Brilliant art direction.

Snap!