Akin Creative have teamed up once again with Dion Lee, to open their new Bondi Junction retail store. Kelvin Ho, the founder of Akin Creative, is well known for shaping the way we interact with brands. This is his fifth collaboration with the fashion label.

“It is an ongoing exploration of displacement and decontextualisation of the retail environment,” said Ho, fashion industry’s premier retail architect. Ho used artists Michael Heizer and Fiona Banner as inspiration for the retail space using strong forms and clean lines. “The design shifts the retail space to a sculptural experience by blurring the lines of functional elements with purely geometric forms,” he said.

The concept was to express the relationship between levels and planes, raw and refined elements. Ho brought this about by balancing the material selection as well as the geometric elements in the space. A careful selection and application of materials was applied through the use of mirror, concrete and polished stainless steel with waxed timber and bespoke rose coloured carpet.

Dion Lee’s space-age fashion aesthetic has a new home worthy of its cutting edge couture.

 

Related Post: Stories On Design // Mesmerising Mirrors in Art & Architecture.

 

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[Images courtesy of Akin Creative. Photography by Sean Fennessy.]

 

2 Responses

  1. John Bolton

    It looks very very ordinary to me. ‘Cutting edge’? I don’t think so

    Reply
  2. kennethmason1kapm

    Would very much like to read and see some of the costs involved. Ref. Mr Bolton’s remark, The simplicity of the design, not only starts with each individual element, but comes together as a sum of its’ parts. Please don’t confuse ‘ordinary’ with bland or simple. Would be nice if ‘counters’ were to duplicate the proportions ( in a different scale ) of the entire store. Didn’t notice, but are these counter elements made of concrete? A polished and stained version could act as a way to refresh and modify the store. Not sure how this could be accomplished, but it could be an interesting challenge. kapm

    Reply

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