Keep Left, Melbourne | Edwards Moore.

You may have noticed that this is the THIRD time I am featuring the work of Edwards Moore here on yellowtrace (I blogged about them before here and here). Absolutely outrageous, isn’t it? Yes it is. But what can I do.These guys are doing great things and I simply cannot resist a fantastic submission from a young and talented Australian design firm.

Located in Melbourne’s Southbank, this edgy and elegant workplace interior was crafted for Keep Left, a boutique award-winning PR firm. Edwards Moore‘s response aligns with their client’s creative ethos, and responds to the constraints of a modest budget by keeping the architectural form simple and crisp, and adding an element of surprise and drama through a series of bespoke objects – “light fittings using photography umbrellas, illuminated signage from reflective laminated timber and a timber planter box which incorporates the entry seating area and provides an introduction to the abstract forms and spaces beyond.”

Below is a little Q&A with Ben Edwards.

+ Your favourite thing about this project?

Working with a really fun, trusting & supportive client – allowing us to design and fabricate our own light fittings.
It was quite a hands on project & we were fortunate to work with a really creative electrician to help install the umbrella lights & street signage.

+ Most challenging aspect?

Learning the technicalities of electrical wiring & resolving fabrication of the timber signage – it was made from two separate timber cut-outs to allow wiring to fit within the sign.
As the timber was so thin we used timber dowels to clip the two parts together (being careful not to drill the hole all the way through the timber!)

+ What did you learn during the project?

You can’t design everything, sometimes its important to able to stand back and let go…

+ Any interesting/ funny/ quirky facts you could tell me?

When we arrived to help install the signage (very early on a Friday morning – pre-coffee & properly being awake!) we saw a group of people dressed in 70’s leotards & lycra dancing in the front window of the office.
I later learned they were warming up for a PR stunt… it was very surreal.

[Images courtesy of Edwards Moore. Photography by Peter Bennetts.]