Jasper Morrison’s Installation at the VitraHaus.

Jasper Morrison has staged a scenic display on the first level of the VitraHaus in Weil am Rhein. Covering an area of around 150sqm, the British industrial designer has envisaged a space for a fictional inhabitant based on an individual living concept, which visitors can view and explore.

The presentation features a living space – part salon, part studio, part office. Jasper Morrison started with an original premise for the design of the scene and fashioned the interior for a fictitious occupant. “This is the apartment of Allard Pierson, an abstract artist who doesn’t exhibit his sculptures because nobody’s interested in abstract art anymore, so he lives at home with them and occasionally invites people to dinner, to show them his new work,” shares Morrison about the concept.

The works of Jasper Morrison stand for aesthetic (Super Normal) understatement and utilitarian, atmospheric design. This approach also characterises the staging of the installation in the VitraHaus: for his own products on display, Morrison opted for a subdued colour palette. The products of other designers, by contrast, are deliberately highlighted with bold, luminous shades.

The VitraHaus in Weil am Rhein, built by Herzog & de Meuron, is Vitra‘s flagship store and home to the Vitra Home Collection. Here, visitors can find furniture arrangements in different design styles, which include both the great Vitra classics and the latest contemporary designs.

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[Images courtesy of Vitra. Photography by Lorenz Cugini.]