Jan Ekselius’ 70s Design Icon Etcetera Resumes Production.

Styling by Lotta Agaton. Photo by Erik Lefvander.

Designed in 1970 by Jan Ekselius, Etcetera has become an icon for the design expression of its decade. The lounge chair remains a sought after design object regularly represented among the world’s premier auction houses. In an exclusive collaboration between Swedish design boutique Artilleriet and Jan Ekselius, Etcetera once again resumes original production.

“It all began when I was attending the Royal College of Art in London and discovered how elegantly and naturally elastic materials formed when stretched over a convex shape,” says Jan Ekselius. “I made a prototype in the school’s workshop of bent steel pipes and latex dipped jute fabric. When production started in 1972 at the J.O. Carlsson, we realised that the elastic fabric was difficult to use an I started to search for a replacing material. I eventually found a solution when Volvo invented their adjustable Pullmaflex back support. Now the concept and comfort have been even further developed with the help of elastic bands.”

Partnering with craftsmen experienced from the original manufacturing at J.O. Carlsson and Forsbergs in Småland, Sweden, Artilleriet is upholding the Etcetera’s high level of quality, while focusing on sustainable assemblage and production.

The three-piece collection launches with an Armchair, Lounge chair and Stool, and is initially available in nine colours of organic velvet velour. Etcetera is hand made in Sweden and sold exclusively at Artilleriet webshop or in the Gothenburg boutique.

[Images courtesy of Artilleriet.]