Milantrace Edizione 2017, Presented by Yellowtrace in Partnership with Living Edge.
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Dearest Yellowtracers!

Guess what? MILANTRACE is back baby! OMG – Woohoo!

For those of you who may be uninitiated in our annual project, MILANTRACE Edizione 2017 is the ultimate report covering Salone del Mobile & Milan Design Week, the World’s premier design events (taking place this year from April 3rd to 9th). Team Yellowtrace will be on the ground in Milan for the entire week, deploying our superhuman ability to source striking and inspiring content, stopping at nothing until we’ve combed the fair and the city on your behalf. We are taking with us our highly tuned lens aimed at uncovering all that is golden. We will be reporting daily on our Instagram feed (follow #MILANTRACE2017 for Milan-centric goodness). Upon our return, we will deliver a National Speaking Tour which will bring a little bit of Milan to the Australian design community. Our 90 minute jam-packed talks feature thoroughly researched design content and honest, intelligent and witty commentary by yours truly (yes, I’m hilarious!), arresting original photography, and specially produced videos showcasing highlights & behind the scenes from the entire week. Our Milan talks have been described as the next best thing to being in Milan, minus the blisters!

It’s incredibly exciting to continue to build on the success of MILANTRACE 2014, MILANTRACE 2015 and MILANTRACE 2016, and our ongoing relationship with Living Edge, our Principal and Hosting Partner for MILANTRACE 2017. This partnership enables us to deliver our digital report, as well as the National Talks Series which will take place in the beautiful Living Edge showrooms in Sydney, Melbourne, Brisbane & Perth.

We would also like to acknowledge the support of our airline partner, Cathay Pacific, who we are once again flying with all the way to Milan. Cathay have been wonderful supporters of what we do, and we couldn’t be any prouder to continue working with them.

Oh and one more thing. For the first time this year we’re offering for purchase, online access to the exclusive uncut Milantrace Edizione 2017 E-Report, which will include everything presented in the Milantrace talks, plus additional information about Salone del Mobile and Milan Design Week that we just can’t share in our jam packed 90 minute live event. The E-Report will be made available following the completion of the Milantrace Edizione 2017 Talk Series, and it’s currently only available with event ticket purchase.

 


Little video from our Milantrace 2016 launch event (with some seriously lovely feedback from the attendees. Thank you guys!)

 

COME TO THE TALKS!

 

Today we are releasing a limited amount of early bird tickets for all our talks series. Please click on the relevant links for your respective city to secure your ticket.

Brisbane: Tuesday, 9 May 2017
Sydney: Wednesday, 10 May 2017
Sydney: Thursday, 11 May 2017
Melbourne: Tuesday, 16 May 2017
Melbourne: Wednesday, 17 May 2017
Perth: Thursday, 18 May 2017

Early bird tickets are strictly limited and last year they sold out super quickly, so… you know what do to. If you are travelling to Milan yourself, I am putting together our updated Milan Design Week Survival Kit & Our Must-See Milan Itinerary (also relevant for travel to Milan outside of Salone), followed by a Milan Design Week & Salone del Mobile 2017 Preview. OMG. Crazy. Excited!

Ciao for now, Milantracers.
Mama Yellowtrace x

 

Milantrace2016 Talk Series Launch Event at Living Edge Sydney, Photo by Fiona Susanto | Yellowtrace
Milantrace 2016 Talk Series Event in Sydney. Photo by Fiona Susanto.

Milantrace2016 Talk Series Launch Event at Living Edge Sydney, Photo by Fiona Susanto | Yellowtrace
Milantrace 2016 Talk Series Event in Sydney. Photo by Fiona Susanto.

#MILANTRACE2016 Talk Series, Melbourne Second Event, Photo © Nick Hughes | Yellowtrace
Milantrace 2016 Talk Series Event in Melbourne. Photo by Nick Hughes.

#MILANTRACE2016 Talk Series, Brisbane Event, Photo © Nick Hughes | Yellowtrace
#MILANTRACE2016 Talk Series, Brisbane Event, Photo © Nick Hughes | Yellowtrace

Milantrace 2016 Talk Series Event in Brisbane. Photo by Nick Hughes.

#MILANTRACE2016 Talk Series, Perth Event, Photo © Nick Hughes | Yellowtrace
Milantrace 2016 Talk Series Event in Perth. Photos by Nick Hughes.

#MILANTRACE2016 Talk Series, Perth Event, Photo © Nick Hughes | Yellowtrace
#MILANTRACE2016 Talk Series, Melbourne Second Event, Photo © Nick Hughes | Yellowtrace

Details from Milantrace 2016 events in Perth & Melbourne. Photos by Nick Hughes.

Milantrace2015 Talk Series Presented by Yellowtrace
Social photos from Milantrace 2015 courtesy of smart phones and Instagram buddies. Many thanks to you all! xx

 

About The Author

Founder & Editor

With a disarming blend of authority and approachability, Dana is a former refugee-turned-global design visionary. Through her multi-faceted work as a creative director, keynote speaker, editor, curator, interior designer and digital publisher, Dana empowers others to appreciate and engage with design in transformative ways, making the sometimes intimidating world of design accessible to everyone, regardless of their familiarity with the subject. Dana's been catapulted to the status of a stalwart global influencer, with recognition from industry heavyweights such as AD Germany, Vogue Living, Elle Décor Italia and Danish RUM Interiør Design, who have named as one of the Top True Global Influencers of the Design World and counted her among the most visionary female creatives on the planet. Her TEDx talk—"Design Can Change the Way You See the World"— will challenge and transform your understanding of design's omnipresent and profound influence. Through her vast experience in interiors, architecture and design, Dana challenges the prevailing rapid image culture, highlighting the importance of originality, sustainability, connecting with your values and learning to "see" design beyond the aesthetic.

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