Far From Ordinary: Baker Bleu Double Bay by IF Architecture.

IF Architecture designs a far from ordinary store for Baker Bleu in Double Bay, elevating the experience to be aligned with the values and principles of the bakery—as artisanal—and, therefore, as art. Always hinting at something beyond, Baker Bleu is a reward for curiosity.

The interior is given a contemporary edge with a palette that includes natural stone, stained timber, roughcast render and galvanised steel; materials that speak to the individuality of the bakery and that will patinate over time, adding character and personality.

Utilising a raw, minimal, textural aesthetic, the studio tightly focused the lens by which the products are viewed to eliminate the random. Instead, they create a rigid system by which to display the product and streamline the operation from the baker through to the server. The materiality of each retail display has been designed to contrast with the product it is displaying, highlighting the items available for purchase.

The vantage point from every retail display has been considered, assuring a layered and multidimensional experience for every customer. Outdoor seating allows visitors to savour the artisanal treats on the spot. Custom in bench fridges holding drinks available for purchase have been seamlessly incorporated into the sculptural marble counter.

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The space reflects the authenticity and quality of the product, using materials and gestures that feel familiar but are elevated through the accentuation of space, simplicity, and detailed execution.

“We have used the unconventional footprint of the tenancy to our advantage, creating a flow of movement that takes the customer through the full offering of fresh baked goods and curated pairings,” explains Iva Foschia, principal and founder of IF Architecture.

Carefully curated views into the production area playfully reveal activity behind the scenes. This sense of exploration and discovery engages patrons and keeps them coming back for more.

From making to tasting, the new Double Bay store is a place that exudes restraint, timeless authenticity, and character.

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[Images courtesy of IF Architecture. Photography by Sharyn Cairns.]