Dagmar by Guise: Stockholm Retail Space Constructed from Triangles.

Stockholm-based firm Guise have designed a new retail space for a young Swedish fashion brand House of Dagmar, housed within the amazing Stockholm department store Nordiska Kompaniet.

The client brief was to invent a hybrid spatial language between Swedish design and Art Deco – an era from which the brand’s style is derived. Key elements within the space were constructed from triangular-shaped modules – from 10mm thick steel rails that employ the shape as it’s framework, to modular tables and joinery that carry identical triangular tops and bases.

“We tried to use every potential of the triangular shape. Triangular shapes offers great flexibility. When grouped they form a large surface for clothing display, and the sharp angular edges act as dividers to control the flow of people.”

Guise made a conscious decision to keep the interior pristinely white, with deliberate insertions of thin black lines, and accents of grey and copper. Scandinavian simplicity at it’s best.

[Images courtesy of Guise.]