Florim Unveils ‘Sensi Pigmenti’ With an Installation at Milan Design Week 2021.

Sensi Pigmenti is the crowning of the aesthetic research path started with Sensi collection. It is the result of a new collaboration between Casa Dolce Casa and Matteo Thun & Partners, expanding the Sensi project potential. Shown here is the ‘Clay’ colour story.

Sensi Pigmenti is a decorative collection characterized by four carefully selected colours striking not only our sight and touch but all our senses. A surface we can touch with our eyes and see with our fingers. Shown here is the ‘Talcum’ colour story.

‘Sensi Pigmenti’ is the original chromatic project that completes the ‘Sensi of Casa dolce casa’ collection by Matteo Thun & Partners for Florim, a virtuous example of the circular economy designed with special attention to minimising environmental and energy impact.

Made with natural ingredients, ‘Sensi’ contains up to 42% recycled materials, created through a process that recovers 100% of the waste water utilised in production, and exclusively uses self-produced electricity or electricity purchased from certified renewable sources.

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Colour, layered in a discreet, balanced combination of natural shades, merges with a bright surface, showing care for details and passion for craftsmanship. Oxides, minerals and pigments are the core elements that reveal the beauty of authenticity, the same beauty we can appreciate in full of history handmade products. Shown here is the Sensi Pigmenti ‘Malachite’ colour story.

Sensi Pigmenti explores the sense of sight interpreted as our main perception tool. It connects and synchronizes all our other faculties. Cutting edge production technology brings back to life the gestures of lost craftsmanship, giving it a new shine. Shown here is the Sensi Pigmenti ‘Ochre’ colour story.

Available in four neutral colours that recall different mineral essences and pigments extracted from the earth, ‘Sensi Pigmenti’ slabs feature three decorative patterns — checks, bricks and tassels — reflecting the themes of manual skills and the strong link between art, craftsmanship and design.

The collection explores the authentic beauty of handmade products — reinterpreted using Florim’s most cutting-edge technologies — and completes the research process initiated with the ‘Sensi’ series, further expanding its design possibilities through coordinated colours that match its natural hues.

Related: “Sensi of Casa dolce casa” Collection by Matteo Thun for Florim Ceramiche.

During Milan Design Week 2021 (4-10 September), a tour through land art and street furniture visually captured the public and took them on a journey into sustainable design. Set in the heart of Milan’s Brera, a Florim ‘micro-city’ was lined with new ‘Sensi Pigmenti’ ceramic slabs.

“Evoking immediate, direct emotions, the ceramic tiles ‘Sensi Pigmenti’ appeal to our senses. By using a unique layering of natural, mineral colours and a feel of nature-inspired materials, the panels not only attract the eye, they also invite you to touch. Different surfaces, soft earthy colour nuances in an urban context — the installation wants to bring them to life,” explain the curators of the installation, Matteo Thun & Antonio Rodriguez.

In a space where the design of surfaces embraced the world of sustainability, a garden, bar, swimming pool, kiosk, greengrocer and clothing store were the settings that featured in the installation that was entirely experienced outdoors. The concept involved seven windows of the Florim Showroom overlooking Foro Buonaparte, featuring the graphic elements of ‘Sensi Pigmenti’. In keeping with this year’s Brera Design Week theme that promoted the concepts of proximity and urban renewal — Fluid Spaces drew a micro-city that conveyed the message that design was increasingly needing to become more and more sustainable. Open to visitors, the exhibition also invited the world of design to reflect on the role companies must play now in facing our most pressing challenges.

Inspired by an innate passion for beauty and design, Florim has been producing porcelain surfaces to meet the needs of the construction, architecture and interior design sectors for almost 60 years. Headed by Claudio Lucchese, son of the founder Giovanni Lucchese, the B Corp certified company has a past firmly rooted in the ceramics district at Sassuolo (Modena) and a present as an international industry trendsetter. For more information, visit florim.com.

[Images courtesy of Florim.]