Florim Unveils Two New Collections in Milan

A bathroom scene featuring the new FLORIM Stone colours.

FLORIM Stone Montpellier takes its inspiration from limestone quarried in the Occitanie region in France.

FLORIM Stone’s Gold Travertine is inspired by Travertino Romano, a natural stone known for its beauty and durability, as well as a rich history dating back to Roman times.

Yellowtrace Florim Salone Del Mobile 2024 07

Florim’s presentation at Salone Del Mobile 2024 featured Black Granite inspired by a granite variety known as Beola Nera. This variety is quarried in the Italian Alps near the Swiss border at very high altitudes, making its extraction difficult and limiting the quantities available. All photos courtesy of Florim.

A name synonymous with innovation and design, Florim introduced new collections and collections at Milan Design Week 2024—FLORIM Stone and Mystic Luxe—each embodying a unique blend of functionality, aesthetics and technical advancement.

The FLORIM Stone collection showcases eleven new finishes, expanding the company’s already impressive range. This collection features an array of stones, including granite, limestone, porphyry, travertine, and marble, presented in a large format (320×160 cm) with three thickness options (6-12-20 mm) as versatile solutions for furniture and worktops.

Florim’s dedication to digital decoration innovation is evident, with new surfaces offering tactile and three-dimensional effects that mimic the intricacies of natural stones. Notable finishes include the Matte Leather Finish, which imparts a soft, tactile effect reminiscent of natural leather, and the Matte Silk Finish, inspired by the matte lapping of natural stone, which offers a soft touch without reflectivity.

This Yellowtrace Promotion is supported by Florim. Like everything we do, our partner content is carefully curated to maintain the utmost relevance to our audience. Thank you for supporting the brands that support Yellowtrace.

DISCOVER MORE

FLORIM Stone Montpellier.

Yellowtrace Florim Luxury Design Titanium 10

Mystic Luxe ‘Metalli’ is reminiscent of chromium-plated metals. Shown here in colour Titanium.

Mystic Luxe ‘Metalli’ in colours Gold, Rosegold and Carbon.

The collection draws inspiration from a variety of natural stones. For instance, Black Granite is inspired by Beola Nera from the Italian Alps, known for its rugged elegance. Blue Granite, based on Azul Aran from the Spanish Pyrenees, is celebrated for its grey-blue and white hues. Purple Stone, derived from Porfido Viola in the Lombardy Alps, stands out for its unique colour and durability. Stone Montpellier and Stone Dordogne bring French limestone elegance, while Stone Chablis and Stone Jura highlight the timeless beauty of stones from Burgundy and Bavaria. Travertine options, such as Gold Travertine and Pearl Travertine, draw from the rich history of Travertino Romano, adding warmth and sophistication. Shake Travertine offers a unique cloudy shading, and Marble Aubisque features delicate veining from the Pyrénées-Atlantiques region.

Florim’s Mystic Luxe combines the timeless beauty of Agates with the sleek sophistication of chromium-plated metals. This collection transforms interiors into spaces of well-being, with light reflecting off golden inserts and glossy effects to create enchanting visual plays. Agate, a stone steeped in history and mysticism, is central to this collection. Its colours and forms have been revered across cultures for their curative and balancing properties. Mystic Luxe integrates this ancient allure with modern design, using Agates in various shades—Indigo, Claret, Juniper, Viridian, Black Sea, Gloom, and Umber—available in multiple sizes and finishes.

Yellowtrace Florim Luxury Design Black Sea 14

Mystic Luxe ‘Agate’ in colour Black Sea. Agate stone plays an important role in history and in many cultures worldwide. Its distinctive colours and rounded forms have inspired tales of its curative and mystical properties. For example, in ancient Greece it was used as a good-luck charm by athletes and by warriors going into battle, while the Egyptians thought it could ward off disease and the evil eye. People also believed that agates could help to achieve the right balance between physical and spiritual forces and aid in meditation by calming the mind. Agate is also associated with longevity and health in Chinese culture and is actually used in traditional medicine to support meditative and spiritual balance and well-being. Due to its fascinating qualities, it symbolises strength, balance and beauty.

Mystic Luxe ‘Agate’ is available in seven vibrant colours. Shown here are (left to right): Umber, Claret and Juniper.

Four elegant metals—Gold, Rosegold, Titanium, and Carbon—complement the Agates. These metals, first prominent in mid-century design, continue to evolve, bringing dynamism and a sense of movement to interiors. The interaction of these metals with light adds a layer of sophistication, making spaces luminous and inviting.

Mystic Luxe’s design philosophy is sophisticated minimalism. It creates warm and charming interiors, with metal-effect surfaces providing vibrant colours and agates adding a touch of glamour. The collection’s varied and intense colours inspire originality, transforming living spaces into backdrops that stimulate the imagination and support a highly individualistic pursuit of pleasure.

As Florim continues to innovate and inspire, its new collections promise to enhance the interiors of those who seek both beauty and utility.

DISCOVER MORE