Florim’s Latest Collection Embraces Whispered Sophistication.

Aubisque and Yura from Florim’s latest collection Authentic Luxe.

Nuage and Montpellier from Florim’s Authentic Luxe collection.

Gold Travertine from Florim’s Authentic Luxe collection.

In an era where understated elegance reigns supreme, Florim’s latest Authentic Luxe collection embraces discreet sophistication. This thoughtfully curated range strips away ostentation in favour of essential beauty, marking a significant shift toward minimalist luxury in surface design.

Drawing inspiration from nature’s most noble materials, the collection reinterprets travertines, limestones, and marbles through a contemporary lens. The result is a refined palette that speaks in hushed tones while maintaining an unmistakable presence.

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Florim Cements its Ongoing Commitment to Sustainability with “CarbonZero- ”.

In a multifaceted commitment towards sustainability, this initiative showcases the legacy Italian brand’s sustained effort to harmonise design excellence with responsible environmental stewardship.

Luxe Pearl Travertine.

Luxe Pearl Travertine.

Dordogne and Ecccentric Mint.

The collection’s standout pieces include Gold Travertine and Pearl Travertine, both featuring pronounced veining that delivers an organic tactile experience. The limestone-inspired offerings – Jura, Chablis, Montpellier, and Dordogne – showcase soft matte finishes that celebrate the natural characteristics of their source material. Meanwhile, Aubisque and Nuage capture marble’s timeless allure with surfaces that seem to vibrate with chromatic vitality.

Three distinctive decorative options elevate the collection further: Honeycomb mosaic pays homage to the ancient cloisonné technique, Rustic Edge celebrates the beauty of imperfection through irregular borders, and Slats creates captivating dimensional play through precise geometric patterns.

Heritage Luxe by Florim Ceramiche.

With Heritage Luxe, Florim goes back to its roots to rediscover an artistic and architectural heritage of inestimable cultural value we are privileged to inherit.

Luxe Jura and Rose Gold Decoro.

Titanium Satin Mistyc and Chablis.

Aubisque and Yura.

Beyond aesthetics, Authentic Luxe embodies Florim’s commitment to environmental stewardship. As a certified B Corp, the company maintains impressive sustainability credentials – 100% waste recovery, complete water recycling, and self-produced renewable energy power their Italian facilities. The collection participates in its CarbonZero initiative, offsetting all CO₂ emissions throughout its lifecycle.

This collection is a perfect example of modern luxury’s evolution. It’s not about showing off but creating spaces that whisper rather than shout, delivering environments prioritising wellbeing and tranquillity.

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CEDIT's Unique Design Language Shaped Around Five Core Values.

Conceived as large format ceramic tiles on which artists can express their creativity, CEDIT isn't interested in the ordinary.

[Images courtesy of Florim.]