Elk’s First Flagship Store in Melbourne by Fiona Lynch.

Celebrating ten years in business marked the perfect opportunity for Elk to open their first retail flagship in Melbourne‘s Little Collins Street. Elk commissioned celebrated local studio Fiona Lynch, who took a conceptual approach for the design of the interior.

Central to the concept is the brass anodised aluminium framework that wraps up the wall and across the ceiling, which becomes a hanging rail for clothing display. “This approach gave clarity to the store allowing us to apply tactile finishes such as grey polished plaster to the walls and chocolate brown floorboards that have a rough textured finish,” explains Fiona Lynch.

The central display units are made from Corian and dark stained oak timber, whilst the back wall is wrapped in a tan leather with open seams. Supporting local designers was key in this project, with Daniel Barbera‘s custom brass stands and Henry Wilson‘s Surface Sconce wall light featuring in the interior.

See more projects by Fiona Lynch on Yellowtrace.

[Images courtesy of Fiona Lynch. Photography by Shannon McGrath.]