Expressions of Design: Florim Integrates Historic Brands

Heritage Luxe collection reinterprets the noble colours and majestic veining of marble to represent Luxury Design. Shown here is Aqua on the wall.

Heritage Emerald and Cloud on the walls, complemented by Heritage Brown floor tiles.

Heritage Cloud and Emerald feature in a picket design on the wall with an Emerald washbasin.

Shown here are Emerald on the walls and Cloud on the floor from the Heritage Luxe collection.

Shown here is Flame on the walls and Brown on the floor with a maze design accent from the Heritage Luxe collection.

Azure on the walls from the Heritage Luxe collection.

Inspired by an innate passion for beauty and design, Florim has been producing porcelain surfaces to meet the needs of the construction, architecture and interior design sectors for over 60 years. The latest development from the legacy company is the release of four new collections that see the integration of historic pioneering brands—Rex, Casa dolce casa – Casamood, Floor Gres and Cerim—under the Florim name.

Four new product ranges each represent a different expression of design— Architectural, Contemporary, Luxury and Creative. Plimatech reflects the characteristic features of Architectural Design with a technical product inspired by the naturalness of Plima granite. Slate and oak wood are the inspiration for Woodslate Life, a play on two native materials in a versatile scale of colours, in a perfect Contemporary Design style. Heritage Luxe reinterprets the noble colours and majestic veining of marble as an expression of Luxury Design. Nature Mood embodies Creative Design by bringing together two diverse and yet complementary materials—wood and marble.

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The Plimatech collection takes inspiration from the natural patterning and texture of Plima granite. Reflecting the characteristic features of Architectural Design, the collection is available in three colours: Plimagray, Plimawhite and Plimabeige. Shown here is Plimagray on the floor.

Drawing inspiration from the heights of the Val Martello in South Tyrol, the Plimatech collection is modelled on Plima granite. The series combines the many technical and design advantages of porcelain stoneware with the natural patterning and texture of this extremely rare stone, discovered in the 1980s. Characterised by its dynamic texture, the rock is studded with brilliant crystal inclusions and mottled chiaroscuro.

The collection is available in three colours: the typical grey-blue shade of Plima granite (reinterpreted as Plimagray), plus two other colourways – one composed of shades of white (Plimawhite) and the other of varieties of beige (Plimabeige), thus offering the designer a wide range of compositional options.

Shown here is Plimagray on the floor from the Plimatech collection.

Plimabeige on the floor from the Plimatech collection.

Plimagrey on the floor from the Plimatech collection.

Shown here is Plimabeige on both walls and floors from the Plimatech collection.

Shown here is Plimagray on the floor from the Plimatech collection.

Plimagray on both the interior and exterior floors from the Plimatech collection.

In the Woodslate Life collection, a rustic look is fused with a clean and modern sensibility. The series plays with native materials, slate and oak, articulated over a versatile colour scale ranging from grey and hazelnut, which enables different natural inspirations to be combined with ease. In Florim’s versatile reinterpretation, the clean simplicity of the wooden boards forms the perfect backdrop for enhancing the textured patterning of slate-effect surfaces.

Inspired by the ‘modern rustic’ style, relaxing elements are combined with a rural touch, contrasting with neutral colours in airy, rigorous spaces. This series rediscovers a forgotten authenticity and warmth and reinterprets it in a more contemporary, sober style.

Slate and oak wood are the inspiration for Woodslate Life, a perfect Contemporary Design style. Shown here is Champagne timber on the floor.

Shown here is Woodchunk timber from the Woodslate Life collection.

Shown here Dove slate on the floors from the Woodslate Life collection.

Dove slate on the walls and floors.

Storm slate on walls and washbasin from the Woodslate Life collection.

Since ancient times, palaces, sculptures and monuments in Europe have been created from coloured marble, considered almost like a form of natural or divine painting thanks to its vivid veining and varied colour palette. Heritage Luxe embodies this beauty and classic luxury while adding a contemporary dimension. With a strong decorative character, the iconic objects of yesteryear coexist with the contemporary to transform any interior into something unique and instantly recognisable. The collection features six bold and refined marble surfaces: Azure, Cloud, Brown, Emerald, Aqua and Flame.

The natural environment ‘invades’ manmade spaces and enters the home in the Nature Mood collection. Nature becomes an active component of design, mixing a refined palette of marble and timber floor and wall coverings. With warm hues and clean minimalist veining the collection facilitates elegant spaces that flow between interior and exterior, enhancing natural light to create a sense of immersion in the natural environment at all times.

Nature Mood embodies Creative Design by combining wood and marble. Shown here is Rainforest on the wall.

Shown here is Tundra for the splashback and kitchen bench from the Nature Mood collection.

Shown here is Mountain Peak on the walls and mixed striped timber planks on the floor from the Nature Mood collection.

The floor plank in a Hexagon Boiserie mosaic timber tile, available in the Nature Mood collection.

Timber Wall Stripes in Mix 2 from the Nature Mood collection.

Shown here is Glacier marble and a French Herringbone Mix accent on the wall with a timber shelf and floor both available from the Nature Mood collection.

With a strong visual identity, the four distinct collections inhabit and explore the potential of everyday spaces: from interiors to outdoors, flooring to furnishings.

Florim recently presented the new series in Forms of Design, an exhibition held at their gallery in Fiorano Modenese. The company, synonymous with beauty and sustainable design, explored new ways of living through these four design expressions—showcasing the multitude of design possibilities of these collections.

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