Design Free Thursday | Build Anything.

If you played with Lego growing up, you will love this little video by Studiocanoe. Actually, you’ll love it even if you didn’t play with Lego when you were a kid – cause I certainly didn’t (Lego wasn’t all that popular “in the old country” cause we were too busy playing civil war. Oh sorry, is that a bit insensitive? Probably. But whatever, I’m over it now.)

There is a child like and slightly “wonky” quality to this video that really appeals to me. It captured my imagination and made me feel like a kid while I was watching it.

This ad was made for, and won one of the 2010 Cannes Lions Film Festival advert competitions. Enjoy.

If the video doesn’t load (and for e-mail subscribers), click here to watch.

[found via booooooom]