Cult’s Annual ‘Chairity Project’ Returns With A Twist.

2016 marks the third edition of Cult’s annual ‘Chairity Project’, the esteemed charity event that invites leading Australian creatives to reinvent an iconic chair design. Each creative is given complete freedom to reinvent the chair, which is exhibited and auctioned off to a charity of the creative’s own choice.

In previous years, Cult has invited creatives to bravely reinterpret an iconic design, including the CH33 (1957) by Hans Wegner for Carl Hansen & Son and the Series 7 (1955) by Arne Jacobsen for Republic of Fritz Hansen. This year, Cult invites creatives to reinterpret a ‘future classic’; the Officina chair which was designed by Ronan and Erwan Bouroullec for Magis just two years ago, in 2014.

For ‘Chairity Project 2016’, Cult invites 16 creatives from all disciplines – from architecture and photography, to graphic design and jewellery – to take on the unique challenge of reinterpreting the Officina chair. Cult welcomes back 10 creatives who have participated in previous years such as bassike and Fiona Lynch, along with six new contributors including Marsha Golemac & Dan Hocking, Elke Kramer, Mim Design, Adam Cornish, We Are Triibe and Studio Twocan.

The diversity of creatives taking part in the project results in a wide range of chair reinventions and a captivating exhibition and auction, which will take place 17-27 November. The auction will take place online here.

Related Post: Twenty Australian Creatives Reinvent The Series 7 Chair For Charity.

[Images courtesy of Cult.]